Conscious Capitalism Philosophy

Learn about the 4 Tenets of Conscious Capitalism

Elevating humanity through business begins with knowing WHY your company exists. Without this, you have no compass to find and stay focused on your True North. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose—not as an end in and of itself.

Examples of higher purpose in action

Hyatt

We care for people so they can be their best.

JABIAN CONSULTING

To help our clients and colleagues pursue their greatest potential, make a meaningful difference, and enjoy the journey.

IGS ENERGY

Our purpose is to create a meaningful energy future together.

FIRST UNITED

To inspire and empower others to Spend Life Wisely.

Recognizing that the interdependent nature of life and the human foundations of business, a business needs to create value with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.).

Examples of stakeholder maps

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Human social organizations are created and guided by leaders – people who see a path and inspire others to travel along the path. Conscious Leaders understand and embrace the Higher Purpose of business and focus on creating value for and harmonizing the interests of the business stakeholders. They recognize the integral role of culture and purposefully cultivate Conscious Culture.

This is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company. All companies have a culture, but not all companies intentionally develop a culture that promotes their values and purpose.

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