As Freeman continues to lead the brand experience category, Carrie approaches the future with a focus on refining the company’s culture and business approach.
Carrie grew up in the business, and as the third generation of Freeman leaders, she employs forward-thinking strategies that maintain the company’s reputation as an industry innovator while staying true to its core values. Carrie has been frequently recognized by her peers and the industry at large for her outstanding contributions and achievements. She is involved with numerous organizations and nonprofits including Girls Inc of Metropolitan Dallas. She begins and ends each day fulfilling Freeman’s obligation to positively impact employees, stakeholders, and the community. She’s unwilling to claim success based solely on the bottom line; instead, Carrie is dedicated to leading a socially responsible organization. Just as she pushes the boundaries on what it means to create an amazing brand experience, she simultaneously provides future generations with the skills needed to make the world a better place.