Conscious Capitalism Press

Once an application is submitted, our editing partners at RTC will review the contents and produce a short analysis that includes three sections:

1. Assessment of how the theme of the book meets the philosophy of Conscious Capitalism, the four principles of Conscious Capitalism, and the Conscious Capitalist Credo.
2. Commentary on the writing style (clarity, reader engagement, flow, rhythm, cohesiveness, cleanliness, etc.)
3. One of three recommendations to CC Press:
   a. Approve for Packaging
   b. Approve for Packaging with Required Writing/Editing/Revision
   c. Approval Requirements Not Yet Met.
4. Recommendations to the Author on how to address any unmet requirements.

All assessments will be shared with the author and passed along to CC Press’s editorial board for final consideration. If more than 20 candidates meet the criteria for publishing, CC Press reserves the right to expand the initial group of Founding Authors, or to invite authors to participate in the 2020 publishing calendar.

Yes! We are accepting submissions that vary from concept all the way through to full draft. If your manuscript is not complete, and you are approved for packaging with required writing/editing/revision, it will be your responsibility to finalize your manuscript in accordance with the standards set forth by CC Press.

Yes! For authors who are not accepted due to approval requirements not yet being met, we encourage those authors to address the issues reflected in the assessment and then to consider reapplying. For those reapplying, there will be a secondary application fee that we expect to be in the $100 to $150 range.

When Authors receive the written assessment based on their application, recommendations will be included for how to write/edit/revise their manuscript to further prepare it for publication. If an Author would like support in doing so from a writing coach, an editor, or a full writing development team, RTC has been offering those services for over a decade and will be an available option for appropriate titles.Their partnership with Scribe (formerly Book-in-a-Box) will be an appropriate alternative for some. Authors can also work with a writer/editor of their own choosing, or handle their revisions on their own.

Print-on-demand means we are not producing major print runs and warehousing books with a distributor. Instead, when print books are purchased online, our distribution partners (Amazonand Ingram) print the books immediately and ship them, often the same day.

Traditional publishing distribution has its advantages, particularly when it comes to celebrity authors. Publishing houses generate the bulk of their profit from proven authors with existing fan bases, as well as the occasional breakout hit. Traditional publishers typically take losses on most new authors as they look for a small number of breakout hits. They invest in an initial print run, ship books around the country, and if those books don’t sell, the cost of shipping and returning those books eats into the profitability of the units of that title that do sell. Under that model, it often takes 12 to 18 months to bring a book to market, the author isn’t given the opportunity for much input, and it is not unusual for a new author to never receive a dime past their advance. The publisher in that equation typically moves on if the book hasn’t generated serious sales within the first three months of release.

CC Press opted for a different model where authors will invest in having their book expertly packaged in exchange for revenue generated off their first book sale—no return fees or warehousing fees eating into their revenue. For entrepreneurial authors who like to have more of a say in the process, who like to move at a faster pace, and who want to experience more of the financial upside related to selling books, we believe this model is ideal.

Recent statistics cite that 70% of print books are purchased online. CC Press will focus on the online market through relationships with Amazon, Barnes&Noble.com, Powells, and other prominent online retailers. Digital titles will be released through digital distributors with a focus on Kindle. Physical books stores will be able to order CC Press titles at the store level. While we do not currently expect to work with Barnes and Noble stores at the national level (due to their discount and book return policies), individual store locations will be able to place orders through our model.

Absolutely. Authors selected for CC Press will be able to buy their books for 50% off retail to sell them on their own website, through their business, or at events. CC Press can dropship copies most anywhere around the world. Please allow at least two weeks for bulk orders from the date of request. Rush options for both printing and shipping will be available.

RTC engaged the services of Glenn Meier, the founder of the Center for Conscious Law to support this partnership. Together, Glenn, RTC, and CCI spent several months developing a series of assets to support the relationship. We began with a thorough Letter of Intent to ensure our expectations were aligned, to express what was imperative to each organization if we moved forward, and to share where there was flexibility. When we recognized we were indeed holding a shared vision for the CC Press, Glenn led us through the development of a “cornerstone” document that articulated the vision and mission of the partnership, and the values we would agree to operate by (Love, Brilliance, Foresight, Diversity, and Impact). Lastly, we moved into a formal Collaboration Agreement which included what Glenn refers to as our Proprietary Justice System—four pages of the contract that define how we will address change and engage in disagreement over the course of our engagement. Glenn’s process is now being applied to the publishing agreement that we will present to authors to ensure that we are infusing consciousness into the legal aspects of our relationship with those who publish through CC Press.

Below are the definitions of our values as printed in our “Cornerstone Document.”

LOVE – We intend to work together from a position of love, meaning that we choose to: remain loyal to one another; to assume best intentions on each other’s part; and to engage in the challenging conversations that make one another and our partnership stronger. Collectively, we intend to approach all our stakeholders in the same manner.

BRILLIANCE – We aspire to create an environment where every stakeholder in our ecosystem feels called to do their best work and is inspired to exceed their own expectations and those of one another. In our efforts to produce exceptional work that enhances the reputation of the authors we serve, their brand(s), and their personal and organizational identities, we will enhance the reputations of the Conscious Capitalism and RTC brands. To serve us in this manner CC Press will establish high standards for the work it publishes, engage in the challenging conversations that support those standards, and live to the high bar we have set. We also recognize that producing brilliant and timely work requires establishing certain timelines and holding ourselves accountable to balancing those timelines with the creative demands reflected in our standards.

FORESIGHT – We commit to making decisions for the long term sustainable health and longevity of CC Press. In making those decisions we will always ask ourselves if we are seeing reality clearly and if we are understanding the consequences of our proposed actions.

DIVERSITY – We recognize that Conscious Capitalism is a framework that is independent of any particular political philosophy. We also believe that diversity of age, race, gender, and orientation support the larger Conscious Capitalism movement. As such, we intend to be open-minded and open-hearted in evaluating and developing work that reflects the differing lenses through which people see and contribute to Conscious Capitalism. We are committed to striving for inclusivity, diversity of thought, and diversity of author backgrounds, as well as vulnerability in the work itself.

IMPACT – We recognize that Conscious Capitalism challenges the current dominant thinking in business and as such that the work of the imprint must likewise do the same. We intend to embrace the role of Challengers and, when we believe in the validity and value of a book, will not shy away from publishing the work over concerns that it may cause discomfort, controversy, or generate negative reactions.

If you have any other questions, please email publishing@consciouscapitalism.org.