Elevating humanity through business

CC Blog: What You Can’t Be is a Hypocrite

Florida Blog

By Geoff Campbell and Aleksandra Corwin of Round Table Companies

A border wall. Abortion. Entitlement reform. Russian interference in the most recent presidential election. Gun control.

Pick a topic and it’s likely that Americans are deeply divided on the issue—polarized and separated by their interpretation of the facts, or even holding alternate sets of facts. Politics have become so toxic it sometimes seems as though Americans are living in two separate countries.

But there’s at least one place where people are setting aside their differences and uniting in harmony behind a common banner—Conscious Capitalism.

The Conscious Capitalism movement is a big tent that unites both ardent conservatives and committed liberals. It’s a place where people who voted for President Donald Trump can work with people who loved President Barack Obama.

It’s not so much that they ignore their differences as much as that they understand their common cause and respect those who are on the same journey.

“The movement is post-partisan, and it’s converging around something more important, which is ethos,” said Dev Patnaik, CEO of Jump Associates, a Stanford University professor and self-described liberal. “That ethos comes down to one thing, which is you can do good and do well at the same time. And in fact, if you do it right, doing good will do well and doing well will do good.”

Where else but a Conscious Capitalism event might you see the CEOs of Chick-fil-A and Ben & Jerry’s on the same stage? Conscious Capitalism approaches potentially controversial viewpoints with the idea that if we are in dialog with people who disagree with us and are working together towards a common goal of improving lives for the greatest number, then the discomfort of those conversations is worth the progress they inevitably precede.

“CCI brings people together from disparate backgrounds,” CCI CEO Alexander McCobin said. “We have every religion, industry, and political perspective at the table.”

He noted that at its 2016 CEO Summit, CCI put Arthur C. Brooks, president of the American Enterprise Institute, a free-market think tank, was on the same stage as Thomas E. Perez, Secretary of Labor under President Obama and currently chair of the Democratic National Committee.

“Both of them talked about the power of Conscious Capitalism and spoke to rejecting false choices that pit people against each other,” McCobin said. In business, one of the oldest myths is that you must choose between valuing your shareholders or valuing your vendors. Every business that practices Conscious Capitalism and outperforms their competition is actively working to disprove exactly this kind of false choice narrative that is the relic of an outdated business paradigm. Conscious leaders today know that when you bring value to everyone, the business will do better overall. “That is the unifying power of what we do.”

Patnaik agreed.

“The beauty of Conscious Capitalism is that it’s one part Texas libertarians, and one part California hippies,” Patnaik said.

And that’s exactly the way he likes it.

“I’m a big tent kind of guy,” Patnaik said. “What do you care about most? Do you want to be successful or do you just want to be right?”

He said CCI events bring people together in a spirit of growth and camaraderie.

“You go to Conscious Capitalism and it’s all about, ‘How do we improve our net promoter score?” Patnaik said, referring to an index that measures customer willingness to recommend a company to others. “So it’s not all about, ‘Yay, we’re all Conscious Capitalists.’ It’s how do we improve our business?”

Conscious Capitalism creates a powerful sense of belonging for its adherents.

“You have some crazy ideas about how the world should work, and you find out you’re not alone,” he said. “You belong. Here’s your tribe.”

It’s not uncommon for members to reflect that some of their fellow Conscious Capitalists are people they might not consider tribal relatives if not for their common beliefs about the ability of business to elevate humanity. And that common purpose is a uniting force that dwarfs individual political disagreements.

“I think you can be a conservative in Conscious Capitalism, you can be a liberal in Conscious Capitalism, and you can be a libertarian in Conscious Capitalism,” Patnaik said. “What you can’t be is a hypocrite.” Everyone who is here believes wholeheartedly in finding the best ways to elevate humanity through the power of human-centered businesses.

Workplace Inclusion: In Today’s Diversity Climate (Tampa Bay Program)

Florida Blog

Chapter Program TB InclusionAll too recently, incidents such as the Charlottesville rally have shook the nation. As individuals, we have come together as a community to support those affected. But as business professionals, many are left unsure of how to address diversity and inclusion in the workplace.

On Thursday September 28, The Conscious Capitalism Florida Chapter is hosting “Workplace Inclusion: In Today’s Diversity Climate,” at 5:30 pm at The Portico. Hear from Tampa Bay’s top experts in diversity and inclusion on how to have courageous conversations in the workplace and create an inclusive environment for all individuals. Experts will also share tools and resources available for small, medium and large businesses.

Panelists include:

  • Maureen Greene James, Human Capital Leader, PwC
  • Ashley Brundage, Inclusion Consultant for PNC Financial Services Group
  • Cal Jackson, Director, Diversity & Inclusion Global Programs at Tech Data
  • Nadine Smith, Executive Director, Equality Florida
  • Moderator: Vinny Tafuro, Chapter President, Conscious Capitalism Florida

Refreshments will be available at The Portico Cafe.


  • Event: Workplace Inclusion: In Today’s Diversity Climate
  • Date: Thursday, September 28th
  • Time: 5:30 – 7 pm
  • Location: The Portico, 1001 N Florida Ave, Tampa, FL 33602
  • Cost: $20
  • Register Online


  • 5:30 pm: Registration and Welcome
  • 6 pm: Panel Discussion Begins
  • 6:40-7 pm: Questions


CCF Partner Program + Live Workshop in Miami

Florida Blog

Join Conscious Capitalism Florida in Downtown Miami on Friday and Saturday July 29-30, 2016.

A program and live workshop built to show you how to have a greater impact in your industry through educational web training, an in person workshop in Miami, mastermind small groups and one-on-one consultations with business experts.

Focused on your mission and what it takes to make it happen, “Leader of the New Schools” was created by millennials for millennials with the knowledge that most work is done through the help of a team, but when you are on your own or running a small business, you do not always have the people to help you think through ideas, create a road map to grow or sustain your business or the tangible support to execute your big (and small) plans. You want to “take the leap”, but what about the wings on the way down?

Date: Friday, July 29 and Saturday, July 30, 2016

Location: Mindwarehouse

Online Registration: Click Here to Register

Can’t attend the two day workshop? Join us for a Conscious Capitalism Florida reception on Friday, July 27th at 5 p.m. at Mindwarehouse. Free Facebook RSVP

New ‘Benefit Corporation’ Lets Companies Focus on Triple Bottom Line

Florida Blog

Governor Rick Scott on Friday signed legislation allowing the formation of Benefit Corporations and Social Purposed Corporations in Florida. These new for-profit corporate structures differ from traditional corporations by creating a general benefit to society or the environment or by allowing a company’s founders to choose a specific social purpose to focus on.

These corporations are required to meet minimum standards for responsibility, transparency and accountability and are expected to balance the needs of the triple bottom line, commonly understood as people, planet, and profits. “Benefit Corporations and more responsible business practices in general are a hot topic in Florida right now,” says Vinny Tafuro, president and CEO of Conscious Capitalism Florida. “Floridians are starting to expect companies to act like responsible adults.”

Tampa Bay Times columnist Ernest Hooper caught up with Tafuro the week following the 2014 Sustainable Business Awards luncheon. Held at the University of Tampa’s Vaughn Center, the annual event honors companies that “undoubtedly are behaving like adults,” Hooper wrote, “embracing responsibility, creating a caring work environment, reaping the benefits and sleeping well at night knowing that their work has made the planet just a little bit better.”

The legislation becomes effective on July 1, 2014 for anyone interesting forming a Benefit Corporation. Conscious Capitalism Florida is working with B Lab, The US Green Chamber, Florida NEXT, and the Florida Bar Association to host an education event later this year to explain the benefits and details of the new corporate structure to Florida’s entrepreneurial and business communities.

Postponed: Florida Benefit Corporation Educational Workshop

Florida Blog

This event has been postponed. Check back for updated information.

Is the New Benefit Corporation Structure Right for You?

Florida recently passed legislation authorizing benefit corporations, a new legal form designed for businesses that seek a positive impact on society and the environment, as well as a positive return to investors. The legislation goes into effect July 1st, 2014.

Could the benefit corporation structure be right for your business? As a benefit corporation, you would join over 800 companies that have already adopted the structure across the country, including leaders like King Arthur Flour, Patagonia, Method and Plum.

B Lab, Conscious Capitalism Florida and the South Florida community of Certified B Corps  will host a free lunch workshop on the new benefit corporation structure on June 4th, including information on:

  • Whether it makes sense for your business,
  • How to elect it,
  • How the structure differs from conventional corporations, and general nuts and bolts.

For those who are moving forward with the change, we will also discuss how to take advantage of the press event on 7/1/14 when the legislation goes into effect.

The event will include presentations by Suart Ames from Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A., William Clark of Drinker Biddle & Reath and Holly Ensign-Barstow from B Lab.

Lunch Event in Delray

Day/Time: June 4th, 11:30-12PM Networking, 12-1:30PM Lunch and Workshop
Location: Delray Beach Center for the Arts, Ocean Breeze Room, 51 Swinton Avenue, Delray Beach, FL 33444Evening Event in Miami

Day/Time: June 4th, 5:30-6:30PM Networking, 6-30-8PM Workshop
Location: Miami Innovation Center at UM Life Science Technology Park, 1951 NW 7th Avenue, Miami FL 33136

Impatient?  For more information about benefit corporation, visit  If you have questions please email

YouTube Discussion on Benefit Corporations and Chapter Activities

Florida Blog

Last Wednesday 4/23 Vinny Tafuro and Alison Foxall hosted a Google Hangout to summarize the first year activities of Conscious Capitalism Florida and to discuss the pending Florida legislation that will bring Benefit Corporations to the state of Florida.

UPDATE After Recording: House Bill 685 passed the Florida House unanimously on 4/23 and Senate Bill 654 is scheduled for a vote on Tuesday, April 29th  by the full Florida Senate.

A Google Hangout for Benefit Corporations in Florida

Florida Blog

For about a year Conscious Capitalism Florida as been spreading the message about the benefits of leading business organizations with a higher purpose and having a stakeholder orientation when making business decisions. Most recently we have been working hard to make Benefit Corporations available to Florida’s entrepreneurs and business leaders.

Join us Wednesday 4/23 at Noon for a lunch time update on our progress and for more information about bringing Benefit Corporations to Florida.

Click here to RSVP for this online event.

More on Benefit Corporations

Benefit Corporation legislation (SB 654 / HB 685) is currently making it’s way through the Florida Legislature in Tallahassee and if enacted will create a new corporate entity that deregulates corporate purpose, giving businesses the additional freedom to consider society and the environment in addition to profit.

The Benefit Corporation form is completely voluntary and has no impact on existing corporate forms, taxes or government regulation. The legislation only provides flexibility to entrepreneurs.

Watch: B Corp Anthem – B The Change

February Update: Fowler White and Columbia Restaurant Recognized

Florida Blog

The bottom line allows you to see where you’ve been, but not where you’re going.

– Doug Rauch, CEO of The Daily Table & Conscious Capitalism

Conscious Capitalism in Florida – Highlights

President’s Message

In our first year I am proud to report that Conscious Capitalism Florida has reached thousands of people with our message that business is a force for good. We have spoken to college students at USF, the University of Tampa and Rollins College as well as business groups and leaders throughout the state.

As you will read below we are actively seeking out and promoting examples of Conscious Capitalism practitioners in Florida and raising awareness of the movement’s continued growth.We are also excited to report that legislation allowing the creation of Benefit Corporations in Florida has been filed in both the state House and Senate and that we will be watching as it moves through the upcoming legislative session.

Columbia Receives “Fresh From Florida Century Of Excellence” Award

Conscious Capitalism Florida would like to congratulate Florida’s Oldest Restaurant and it’s CEO, a shining example of a Conscious Capitalism practitioner, Richard Gonzmart for receiving the “Fresh From Florida Century of Excellence” Award.

In January Commissioner of Agriculture Adam H. Putnam presented the “Fresh From Florida Century of Excellence” Award to Gonzmart, a fourth generation family member operating the legendary Columbia Restaurant in Ybor City. Continue Reading

Fowler White Named 2014 Healthiest 100 Workplaces Award Winner

Conscious Capitalism Florida knows that healthy employees build a conscious culture whose benefits are realized by all stakeholders. We offer our congratulations to Fowler White for being named a 2014 Healthiest 100 Workplaces in America. This most recent award illustrates the firm’s conscious commitment to employee wellness.

Healthiest Employers, the leader in employee health analytics, best practices and benchmark data, has announced the induction of Fowler White Boggs into the 2014 Healthiest 100 Workplaces in America. Continue Reading

Conscious Capitalism in the News

IndustryWeek: Three Ways that Sustainability Drives Innovation at Burt’s Bees

“Nature Becomes You” is more than just a marketing tagline for Burt’s Bees. The Durham, N.C.-based manufacturer of natural personal-care products – best known for its popular lip balm – sees sustainability as the starting point for its innovation process.

“We really do try to minimize the environmental impact from beginning to end in the ingredients we choose and how we manufacture and pretty much everything we do,” said Ken McLellan, business connection leader for Burt’s Bees, which was acquired by the Clorox Co.(IW 500/195) in November 2007. Continue Reading

Whole Foods co-CEO John Mackey Joins Motley Fool Board of Directors 

The Motley Fool announced last week that Whole Foods Market co-founder and co-CEO John Mackey has joined the Company’s Board of Directors.

Since co-founding Whole Foods Market in 1978, Mr. Mackey has led a revolution in how Americans shop for their food. He has shown a world-class ability to scale brands and businesses, growing Whole Foods into a top supermarket with more than 370 stores and 80,000 team members worldwide. Throughout his career, Mr. Mackey has also championed a more purpose-driven way of doing business that benefits multiple stakeholders. Continue Reading

Summer Update 2013 for Conscious Capitalism Florida

Florida Blog
Chapter News


It’s been an exciting few months since our announced launch by the Tampa Bay Business Journal and we have had a great reception from Florida’s various stakeholders. Our state’s business and nonprofit communities keep providing examples that illustrate Florida is already embracing the idea of Conscious Capitalism.

Additionally chapter President & CEO Vinny Tafuro has had conversations with the University of South Florida, University of Tampa, and University of Florida about student outreach in the fall semester in an effort to kickstart our first college chapters for Conscious Capitalism.

Benefit Corporations

With Delaware becoming the 19th state to enact Benefit Corporation law in July, Conscious Capitalism Florida has increased our efforts to pass the legislation in Florida during the 2014 session. This new corporate entity will provide limitless possibilities to use for-profit business to drive positive change through innovation and entrepreneurship.

B Corp legislation will open Florida up to over $3 trillion in impact investment money. Additionally B Corps can also help sustain Florida’s important agriculture industry and lands far into the future by allowing private for-profit land management to include sustainability standards without government regulation.

State News


Forbes Magazine covered Publix and how Conscious Culture and associate ownership is helping them win the grocer war. Publix’s president, Todd Jones, who started out as a bagger 33 years ago stated, “We believe that there are three ways to differentiate: service, quality and price… You’ve got to be good at two of them, and the best at one. We make service our number one, then quality and then price.”

Live Nation

Live Nation who operates two amphitheatres in Florida announced that all their concessions at its 38 amphitheaters around the country will serve only local produce and humanely-raised meats. Live Nation CEO Michael Rapino said “We know from working so closely with the artist community and from the fans that come to our events, that it’s important to many of them as well.”

Columbia Restaurant Group

Tampa Mayor Bob Buckhorn and Richard Gonzmart of the Columbia Restaurant Group broke ground on a new restaurant named Ulele along the Tampa Riverwalk. The project combines the restoration of a historic landmark, highlighting Native American tradition, and serving sustainable local produce and seafood to illustrate stakeholder integration.

The Florida Aquarium

The Florida Aquarium officially launched their Seafood Now program on World Oceans Day in June. The program invites restaurants to learn more about the best choices when it comes to serving sustainable seafood. During World Ocean Week, Mitchell’s Fish MarketByblos CaféDatzParkshore GrillOishi Sushi and SteakhouseThai Thani, and Whole Foods served a special sustainable seafood menu, with part of the proceeds benefiting The Florida Aquarium.