Along with her mother and sister, Jodi Scott, Co-Founder and CEO of Sierra Sage Herbs, created her company based on her passion and commitment of providing plant-based first-aid solutions to improve the health of people and the planet. Under Sierra Sage Herbs, the trio launched three plant-based brands: Green Goo, Good Goo, and Southern Butter. However, starting a purpose-driven business wasn’t enough. As Jodi began to search for a community of like-valued business leaders that could support her leadership journey, help her continue to learn and grow her impact, and one that she could contribute back to in return as well, she learned about Conscious Capitalism.
Higher Purpose is fundamental
For Jodi and Sierra Sage Herbs, Higher Purpose is their whole reason for being in business. Their team wants to improve the lives of customers through their top-of-the-line skincare products, the lives of their employees by treating them with compassion, and the wellness of the planet by using all-natural, plant-based ingredients in all of their products.
Sierra Sage Herbs keeps their Higher purpose central throughout their entire business operations, starting with how they produce their products, which includes growing most of the plants that make up their products themselves. First, they purchase seeds from suppliers that have been well-vetted to ensure that they are cruelty-free and produced with sustainability in mind. From there, the team uses growing techniques that minimize the need for post-harvest processing. In doing so, Sierra Sage Herbs drastically reduces their water consumption while simultaneously protecting the integrity of the plant — leading to greater efficacy of their finished products. In addition, the team also regularly evaluates the sustainability of their packaging, including using innovative alternatives to plastic such as sugarcane-based materials that are far better for the environment.
This holistic approach and consideration of all stakeholders are what drive Jodi’s personal Higher Purpose: making the world a better place. “I found that better humans make better leaders, which makes a better world,” she explained. “I don’t view a personal Higher Purpose journey as a luxury anymore. Instead, I see it as fundamental to the success of my leadership, business culture, and daily strategic decision-making.”
I found that better humans make better leaders, which makes a better world,”
Skill set matters, but mindset matters more
Conscious Capitalism has helped Jodi to become more in tune with herself, both as a business leader and as a person. By connecting with a cohort of fellow Conscious Leaders and, together, creating a space that allows each of them to feel mindful, grounded, vulnerable, and solution-driven, Jodi has strengthened her own growth mindset. “At the end of the day, skillset matters, but mindset matters more,” Jodi says.
Among the changes in Jodi’s mindset is how she sees time dedicated to herself. She previously viewed it as selfish to be more intentional with her time or to focus on self-development. “I have discovered that is the furthest thing from the truth,” Jodi shared. “Conscious Capitalism is a practice that helps me keep my North Star in focus. I don’t always get to lean in as much as I would like, but it’s a little more every time, and that makes a difference!” Now that she sets time aside for self-development, Jodi has noticed that her growth mindset leads her to ask more questions and try to find better answers. This curiosity has helped her — and her business — thrive.
Conscious Capitalism has also allowed Jodi to meet wonderful people who have helped her find new perspectives elsewhere in life. “I have found incredible resources within the CCI community to help me find my Higher Purpose. In doing so, I have found personal coaches to help me navigate this journey.” These connections have helped Jodi find new joy in life and lead her team more intentionally, which drives better results. The shift in her mindset has even helped her become a better parent. As she applies the lessons she’s learned about working on herself to her work and personal life, her parenting style has also changed in a way that she feels works better for her daughter.
Jodi’s advice to fellow Conscious Capitalists
To make an impact, you have to start somewhere. Jodi shared a quote from Robert Henry that she believes encapsulates the main point of her advice: “The object isn’t to make art, it’s to be in that wonderful state which makes art inevitable.”
“I love this quote, and I think it embodies the notion of shaping yourself to facilitate results,” Jodi explained. “If you want to improve your impact and your Conscious Leadership, and build a more Conscious Culture within your organization, it starts with initiating the change. And then the results have a way of unfolding.”
She suggests joining groups that facilitate this. “I might suggest getting involved with organizations such as Conscious Capitalism, Inc., B Lab, Young Presidents’ Organization (YPO), and clubs in your local community.” And, as Jodi has learned herself, find the time to devote to your personal growth.
Thank you to Jodi Scott for sharing a part of her story. If you are interested in sharing your personal Conscious Capitalism journey, please reach out to us.
