Living your values in business isn’t just aspirational—it’s hard. Balancing purpose and profit is hard. Putting people first is hard. Running a growing restaurant brand in today’s landscape is hard. But hard is often what’s right. In this session, Nate Hybl shares how his journey—from NFL quarterback to founder of a values-driven restaurant brand—has been defined by embracing the hard and doing it better. This is a conversation about resilience, grit, and leading with integrity, especially when it’s inconvenient.

This event is about our mission of elevating humanity through business and connecting as a community of Conscious Capitalists. We believe that business is a powerful system for social cooperation and human progress. This event will demonstrate how conscious capitalism, when embedded into your operating model, creates a competitive edge in the marketplace.

Join us for breakfast and a discussion with Nate Hybl on what it means to be a “human-connection restaurant brand”. gusto! has been recognized as one of QSR Magazine’s “Best Brands to Work For” and has 13 locations and is growing. Nate will share how he focused on building “really strong cultural tenets” as his “No. 1 job” as the company scaled, and how he views the company’s people as the true differentiator. You will learn about gusto!’s “human P&L” and its commitment to measuring employee growth, not just financial performance.

What to Expect:

– A compelling conversation about conscious leadership and the importance of a human-connection culture in a world of increasing technology.

– Insights into how gusto! has intentionally developed its culture to create a competitive advantage.

– Networking opportunities with entrepreneurs, start-ups, and leaders in the restaurant, hospitality, and service industries.

– Breakfast and beverages will be provided.

Special thanks to our host and corporate partner, Alloy Marketing! This event is being held at their beautiful offices. We extend a special thank you to CEO Raj Choudhury and his amazing team for their generous support of our community and for opening up their space for this event. You can learn more about them at https://alloycrew.com/.

Corporate Partners: This event is made possible by our corporate partners: Jackson Healthcare, Momnt, Improving, Jabian Consulting, Souper Jenny, Vector Global Logistics, Honeysuckle Gelato, Arden’s Garden, Alloy, and gusto!

Lead with purpose. Serve beyond shareholders. Create long-term value.

Business is not just about profits and products. It is about people. Every organization operates within a web of relationships that includes employees, customers, partners, investors, and communities.

The most effective leaders recognize this. They create value by understanding and aligning with the needs of all stakeholders, not just shareholders. When done well, this approach strengthens trust, improves outcomes, and builds long-term resilience.

This interactive session is part of the Leading with Purpose: Conscious Capitalism NYC Lunch & Learn Series. We will focus on Stakeholder Orientation, one of the four tenets of Conscious Capitalism. Together, we will rethink who we serve and how we lead.

This session is for:

• Business owners and founders

• Team and functional leaders

• Solopreneurs and consultants

• Purpose-driven professionals

• Conscious Capitalism community members and anyone curious to learn more

Whether you are scaling a company, leading a team, or refining your impact strategy, this session will help you lead with more intention and clarity.

What You Will Walk Away With:

• A simple framework to align purpose with performance

• Clarity on who may be missing from your stakeholder strategy

• A stakeholder map tailored to your role or business

• Insight and ideas from a community of values-aligned peers

This is not a passive webinar. It is a working session designed to help you reflect, take action, and apply what you learn immediately.

Bring your lunch. Bring your curiosity. Leave with clarity.

Register now to reserve your seat.