Higher Purpose

Conscious Capitalists come from diverse backgrounds, industries, experiences, and points of view. Each orient around the tenet of Higher Purpose in a unique way but all come with the goal of elevating humanity through their efforts. Our community is leveraging the innovations and opportunities created by capitalism as a powerful tool to solve systemic problems, uplift communities, empower employees, and support efforts with both local and global impact.

Conscious Capitalists care about…

Diversity, Equity & Inclusion

Creating cultures of belonging and avenues of access that actively fight racism and elevate individuals traditionally underrepresented in business.


Supporting high-quality learning opportunities both on and off the job to develop current employees and cultivate future leaders.


Prioritizing sustainability practices and combating climate change to ensure a thriving planet for generations to come.

Global Poverty

Providing equitable access to the wealth creation made possible through capitalism to uplift impoverished communities at home and abroad.

Health & Wellness

Prioritizing the physical and mental health of employees and their families through conscious culture building and access to high quality care.

Human Rights

Securing the life, liberty, and freedoms of all individuals regardless of their race, nationality, ethnicity, language, sexual orientation, gender identity, religion, or any other status.

Local Communities

Ensuring that our neighbors are thriving through intentional engagement in issues that support development and growth in the communities where we live and work.

Standard of Living

Cultivating a world where every human makes a family sustaining wage, has a safe place to call home, and can live the joyous life of their choosing.