The Return on Purpose: How Stakeholder-fueled Purpose Animates Long-term Profitability

The Return on Purpose: How Stakeholder-fueled Purpose Animates Long-term Profitability

Today stakeholders – customers, investors and communities alike – are holding us to a higher standard. The people we serve are increasingly demanding that companies pursue a purpose bigger than profitability. Not as a tag-line, or advertising campaign, but as the animating force behind our business model, strategy and culture.

But can that purpose also serve as a differentiating and competitive advantage? What impact does purpose have on financial returns in the short term? How do we ensure that purpose performs and stakeholder engagement produces results in the long-term?

Join us on Wednesday, October 19 as Haley Boehning, Conscious Capitalism Columbus founding board member, shares the latest on the economics of purpose, and interviews two venture-backed, purpose-driven entrepreneurs about raising capital, running a business and animating profits with purpose.

Featured Panelists:

Claire Coder, Founder & CEO Aunt Flow

Sam Baddoo, Founder & CEO Fleri

Zoe Switzer, Chief People Officer, Jeni’s Splendid Ice Creams