Employees, consumers, investors, and communities are more interested than ever in the values, principles, and purposes of the companies they support. People want to attach to brands and
Employees, consumers, investors, and communities are more interested than ever in the values, principles, and purposes of the companies they support. People want to attach to brands and people they trust. Conscious businesses with a defined Higher Purpose are better positioned to address this need, but true long-term success of a brand requires Conscious Leadership with a North Star focus to guide strategy and execution.
As an exemplar of Conscious Capitalism’s Four Tenets, Jim Weber joined Brooks Running Company as CEO more than 20 years ago. With bankruptcy a payroll away, he devised a pathway for the company to move from the back of the pack to lead in the global running category. It would require courage, conviction, fortitude, and constancy of purpose to out-execute much larger brands. Jim shares how he and his team transformed a failing business into a billion-dollar brand in his new book Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack. Join us for a conversation with Jim as he expands on his Higher Purpose and vision for Brooks, his take on authentic leadership, and his six leadership principles he believes are essential to building trust and drawing people to a calling bigger than themselves.