Leading with Core Values: How a Sense of Purpose Drives Conscious Leadership

Purpose provides us with a sense of strong personal fulfillment. Conscious Leaders seek this fulfillment by identifying ways to affect positive change in the world through their businesses. For Rob Waldron, CEO of Curriculum Associates (CA), early career experiences gave him a unique perspective which helped shape his Higher Purpose to leave a lasting impact on the education system for both teachers and students alike.

The CA team has grown rapidly to fulfill this purpose at scale by providing classroom support to a third of the K-8 students in the U.S. —that’s over 11 million students and 700,000 teachers. At this virtual gathering, Rob will expand on the encounters that inspired him to look at the world and business differently, share the core values that factor into CA’s success, and touch on the impact of leading consciously and creating a conscious culture grounded in a Higher Purpose.

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