The Great Resignation sounds negative and daunting but on the flip side, when viewed as the Great Re-evaluation is a positive outcome. It means that people are re-evaluating their values, their priorities and their needs as it relates to their employment. They are demanding greater empathy, flexibility, purpose, opportunities, and respect. It is forcing companies to elevate their game, consider more than their shareholders and focus on the needs of all their stakeholders, most importantly their people, their greatest asset.

Businesses that embrace the Four Tenets of Conscious Capitalism: Higher Purpose, Stakeholder Orientation, Conscious Leadership and Conscious Culture are poised to create a competitive advantage to attract and retain employees. Conscious Culture is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people and processes that comprise the company. All companies have a culture, but not all companies intentionally develop a culture that promotes their values and purpose.

When you invest in people, they invest in you. The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. Cultures are as unique as the people who comprise them, but commonalities include trust, accountability, transparency, integrity, loyalty, egalitarianism, fairness, personal growth, and love and care.

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