It all began with a party. While pledging a national fraternity at the University of Iowa, young Donald S. "Buck" Freeman discovered his passion for party decorating and parades. Buck saw an opportunity to use his enthusiasm for bringing people together to create meaningful experiences.

Almost a century after Buck threw his first college party, the customers and venues have changed, technology has evolved, our reach is far greater, and the services we offer far more expansive. Yet even as Freeman continues to grow, our commitment to making meaningful experiences remains the same. From the beginning, we make it personal℠.

​Higher Purpose

Since the beginning, we have been driven by a purpose and guided by the values we hold dear. Connecting people in ways that are meaningful is an awesome responsibility, and we take it to heart. Although our company is always evolving to meet the changing demands of our industry, our values remain constant and provide us with a North Star from which to navigate.

Carrie Freeman Parsons

Chair

Bob Priest-Heck

CEO

Conscious Leadership & Culture

Six reasons we come to work every day

Regardless of role, responsibility, or location, everyone on our team strives to reflect our values. Across our entire organization, we're committed to delivering meaningful experiences with integrity, enthusiasm, empathy, performance excellence, innovation, and collaboration.

Integrity

It’s first because without it, nothing else matters. It’s honesty, trust, humility, and doing the right thing above all else. It’s who we are and who you can expect us to always be.

Empathy

As a design-driven company, we know that success can only be achieved if we put people at the center and truly understand what’s important to them. It’s observing, listening, and caring about perceptions, expectations, and feelings of others. It’s at the heart of what we do.

Innovation

Good enough is never enough. We are constantly searching for ideas that deliver lasting value. Design thinking helps ensure we are constantly evolving, shaping, and creating new ideas to improve our company and the experiences we create.

Enthusiasm

Enthusiasm inspires confidence — no matter the situation. With a deep passion for connecting people in meaningful ways, our teams embrace challenges with optimism and excitement, all in the name of creating solutions that attract and engage audiences on a personal level.

Performance Excellence

Results are what matter most. With a deep sense of personal accountability for delivering measurable results that define success for our clients, we hold ourselves to the highest standards possible.

Collaboration

Together. That is how we work within our company and with every one of our clients. Guided by a shared goal, we work together to make every interaction authentic, memorable, and engaging. It’s how we work best and key to who we are — both as individuals and as a leader in creating brand experiences.

Stakeholder Orientation