Forbes: Only Conscious Capitalists Will Survive

Is Conscious Capitalism profitable? In a simple answer, yes. We have seen it happen more often over the past several decades—the success of companies that truly commit to the greater good. Yet, we would say that not only can Conscious Capitalism be profitable, it will be one of the defining mechanisms of profit in the future.

First, let’s define Conscious Capitalism. Two leaders in the space, Whole Foods’ John Mackey and his research partner Raj Sisodia, say conscious capitalism refers to businesses that serve the interests of all major stakeholders—customers, employees, investors, communities, suppliers, and the environment.

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