Wendy Baird


Central Maryland Chapter

Wendy Baird is president and creative director of Insight180, a branding agency for b2b advisory businesses and nonprofits — those that “sell the invisible.” She has been advising companies on positioning strategy, name development, brand identity, and messaging and design strategy for more than 25 years, helping to align their values and with their brand and bring their business visions to life. A 2015 graduate of Leadership Howard County (LHC), Wendy is co-chair of LHC’s Business Day for the Premier program. She helps organize Ignite Howard County and served on the boards or advisory committees of Howard Tech Council and National Family Resiliency Center.

Wendy writes and speaks about naming, positioning strategy, brand differentiation, and the power of purpose in developing a brand. She has facilitated brand and positioning workshops for dozens of businesses and organizations, including a division of the World Bank Group.

A big picture thinker who thrives on collaboration, Wendy has a talent for drawing out the creative side of even the most left-brained folks. A Reiki practitioner, and singer and actress in her spare time, she is known to break into song unexpectedly.