Central Maryland Chapter
Wendy Baird is the creative director and brand strategist for Insight180, the branding agency for b2b advisory businesses and nonprofits — those that “sell the invisible” that she started 25 years ago. She advises companies on positioning strategy, name development, brand identity, and messaging and design strategy, helping them align their values with their brand and bring their business visions to life. A 2015 graduate of Leadership Howard County (LHC), Wendy has served as co-chair of LHC’s Business Day for the Premier program and on the Recruitment Committee. She is the emcee and one of the organizers for Ignite
Howard County; programming co-chair of the Howard Chamber’s Women’s Leadership Conference; and also serves on the board of Exit Planning Exchange – XPX Maryland Chapter.
Wendy writes and speaks about positioning strategy, naming, differentiation, and the power of purpose in developing a brand. A big-picture thinker who thrives on collaboration, Wendy has a talent for drawing out the creative side of even the most “left-brained” folks. A Reiki practitioner, Human Design practitioner, and singer and actress in her spare time, she is known to break into song unexpectedly.