Dr Bruno Roque Cignacco (PhD) is an international business consultant, TEDx speaker, and researcher. For over 30 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He also trains companies on topics related to compassionate business and human-oriented leadership. He is a university professor and a senior fellow of the Higher Education Academy (HEA), in the UK. He is also the author of business and personal-development books published in various languages. The second edition of his new book The Art of Compassionate Business” published by Routledge (2023) is out.