Brieane Olson

As CEO of Pacsun, I am driven by a singular mission: to inspire the next generation through purpose-driven leadership, community impact, and innovative business strategies. With nearly two decades of experience at Pacsun, I’ve had the privilege of growing alongside the brand, leading through pivotal industry shifts, and building a culture that prioritizes creativity, inclusivity, and resilience.

Throughout my career, I’ve championed the belief that businesses thrive when their values align with the communities they serve. This ethos has shaped initiatives like Pacsun $5M donation to inner-city Inglewood schools, empowering education and addressing absenteeism, and Delivering Good, which entrusts our field teams to create meaningful, localized community impact.

My professional journey has taken me from working with an iconic luxury house in Italy to earning an MBA from Harvard Business School, where I honed the skills to balance creativity and analytics in driving business transformation. These experiences taught me that unlocking challenges—whether personal or professional—requires courage, purpose, and an unrelenting belief in the power of possibility.

I aim to lead with authenticity and conviction, fostering talent, creating opportunities, and shaping a future where business success is inseparable from societal impact.