Vital Farms is a Certified B Corporation and Delaware Public Benefit Corporation that offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with approximately 200 small family farms and is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms’ pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee, egg bites and liquid whole eggs, are sold in approximately 16,000 stores nationwide.

​Higher Purpose

Since day one, our purpose has been rooted in a commitment to Conscious Capitalism, prioritizing the long-term benefits to our stakeholders, who include farmers and suppliers, customers and consumers, communities and the environment, and crewmembers, and stockholders. Our business decisions consider the impact on all our stakeholders, in contrast with the factory farming model, which principally emphasizes cost reduction at the expense of animals, farmers, consumers, employees, communities and the environment.

Conscious Leadership & Culture

We have defined our company values as (1) Be Humble, (2) Act Like an Owner, (3) Lead with a Growth Mindset and (4) Practice Empathy. We strive to create a culture that reflects these important pillars of our business.

We are Humble: We recognize that we win and lose as a team, and we leave our egos at the door.

We Act Like Owners: We know our crew plays a critical role in our success and want them to have a stake in the outcome that they help create.

We Lead with a Growth Mindset: We bring the drive to succeed, the desire to learn and the energy to keep raising the standards on everything we do.

We Practice Empathy: We know that we get to better answers when we incorporate different perspectives and experiences into our work.

Russell Diez-Canseco

​President & CEO

Matt O’Hayer

​Founder, Executive Chairman and Director

Stakeholder Orientation


Farmers and Suppliers

Forming strong relationships with our network of approximately 200 small family farms, who are the foundation of our resilient and reliable supply chain

Customers and Consumers

 Delivering the transparency and quality around food products that today’s consumers demand

Crew Members

Empowering our crew members by investing in their financial security, development, and overall well-being

Community and Environment

Investing in our community and being conscious stewards of the environment


Building a sustainable company for the long term by delivering stockholder value