In Grind, Michael J. McFall, co-CEO of BIGGBY® COFFEE, will help you identify the common sense strategies needed to turn your start-up idea into a positive-cash flow business. Dispensing with the notion that potential business owners require a formal education, he outlines several fundamental areas of importance, keying in on hustle, self-evaluation, and commitment.
Having risen from a minimum-wage barista to build a company with over 250 stores in 9 states, McFall writes with the authority of hard-fought achievement. In addition to his calls for ”personal due diligence,” he goes into detail about crucial business drivers, speaking from his personal and professional experience and including examples of hits and misses along the way.
McFall avoids sophisticated descriptions of processes and theories, retaining a down-to-earth approachability throughout the book. Filled with anecdotes, ideas, and calls to action, Grind provides the insight and expertise aspiring business owners require to reach profitability.