Women Leaders at CCAC2018


On this International Women’s Day (March 8th) we celebrate the social, economic, cultural and political achievement of women. We couldn’t be more proud of the achievements made by the inspiring women who will be speaking at this year’s Conscious Capitalism Annual Conference.

Learn more about these women and their role in advancing the Conscious Capitalism movement in their bios below and then join us for what will be a celebration of not only their accomplishments but also of all people dedicated to elevating humanity through business in Dallas, Texas, April 30 through May 2 for the largest gathering of Conscious Capitalists yet!

Suzy Batiz, Founder and CEO, Poo-Pourri

Carrie Freeman Parsons, Vice Chair, Freeman

Rachel Hurt, Author, Conscious Capitalist

Lady Lynn Forester de Rothschild, Founder and Chief Executive, Coalition for Inclusive Capitalism

Kristen Hadeed, Founder, Student Maid

Michelle Kinder, Executive Director, Momentous Institute



Higher Purpose

Want to Change the World…and Have Fun?

Serial entrepreneur Miki Agrawal says you should start a business

By Geoff Campbell and Aleksandra Corwin of Round Table Companies


“I would never start a non-profit,” Miki Agrawal says. “It would be boring for me, to be honest. There’s no incentive to keep driving and wracking your brain on how you’re going to crack the code.”

In Agrawal’s eyes, as for all Conscious Capitalists, for-profit means for the greater good. Her companies Thinx, Icon, and Tushy help refine hygiene and personal care for users by offering affordable and innovative ways to deal with menstruation, incontinence, and hygiene. Thinx also helps get feminine hygiene products to women in Africa, while Tushy is involved with sanitation initiatives in India.

For Agrawal, creating a conscious business is the best path to changing the world, disrupting norms, and having fun while getting the job done. But making a difference doesn’t always start with a grand vision. For Agrawal, Thinx started with a three-legged race. In 2005, Agrawal and her twin sister were at a family barbecue, winning a race and intent on getting those coveted bragging rights, when Agrawal’s sister got her period. The two of them finished the event and then dashed together to the bathroom to handle the issue.

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CCAC2018 Keynote: Carrie Freeman Parsons


Freeman Co. is the world’s largest brand experience company. This year’s Conscious Capitalism Annual Conference will be the largest gathering of purpose-driven business leaders in the world. So, nobody more appropriate to talk about how to grow engaging experiences with the organizational brand dedicated to elevating humanity through business than the vice chair of Freeman Co., Carrie Freeman Parsons.

It also helps that Carrie is a Conscious Capitalism, Inc. board member emeritus, who has tons of insights and lessons learned from managing dramatic growth inside a purpose-driven company to share with the community. Learn more about Carrie and the family business started by her grandfather 90 years ago, and how she’s baked Conscious Capitalism into their culture when they started to transform a $1 billion trade show company into the $3 billion global brand experience firm they are today. Then, make plans to join us in Dallas April 30 through May 2 for the best Conscious Capitalism Annual Conference yet!



The Curious Conscious Capitalist Podcast – Episode 2


In this episode of Conscious Capitalism Chicago’s podcast, host Tom Yorton talks with Gold Eagle CEO, Marc Blackman, about how to “Lead with Purpose and Be Your Values.”

Stakeholder Orientation

Spend Life Wisely

How First United Bank is transforming lives through its purpose-driven work

By Agata Antonow and Aleksandra Corwin of Round Table Companies


A man tired of struggling paycheck to paycheck walked into the gleaming glass and wood-accented lobby of a bank in Durant, Oklahoma, and was greeted by a 27-year-old personal banker named Katie Knight. He’d gotten hooked into a vicious cycle of payday loans, and didn’t have enough money to make it through the week. He was here as a last resort.

First United Bank advertised with commercials that asked people to bring their financial challenges into any branch, guaranteeing that they could help troubleshoot even the stickiest of situations. Two weeks after his initial visit, the man was back, but a familiar face in the lobby caught his eye.

“Hey, you,” he yelled across the lobby and strode over to come face to face with Greg Massey, the bank’s CEO. Massey reached out to shake the man’s hand and introduce himself, but was interrupted. “I know who you are. I’ve seen your commercials on TV and I always thought you were full of crap.”

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Throwback Thursday: Michael C. Bush at CC2017


We were so honored to have Great Place to Work CEO, Michael C. Bush, joined us at the 2017 Conscious Capitalism Annual Conference in Philadelphia to give us insight into how company’s make the prestigious GPTW list. For 20 years Great Place to Work has published their gold-standard list of the 100 Best Companies to Work For. But their latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, it was clear that leaders can—and must—do better.

Michael and his team at GPTW found significant gaps between the experiences of executives and those on the front lines. Between full-time and part-time employees. Between men and women. Between whites and people of color. Michael realized: “That’s not good enough. If we’re going to call a company “great,” it’s got to be great for everybody. It’s got to be a Great Place to Work…For All.”  As a result, GPTW re-examined its definition of a Great Workplace and a Best Workplace and decided to raise the bar.

Check out Michael’s full keynote from last year’s conference below. If this is the kind of motivation that inspires you to be a better capitalist, then we hope you’ll join us for this year’s Annual Conference in Dallas!


Free Excerpt of “Conscious Capitalism Field Guide”


Five years following the publishing of Conscious Capitalism: Liberating the Heroic Spirit of Business, we’re excited to share this special offer in advance of the highly anticipated follow-up practical handbook: Conscious Capitalism Field Guide!

Thanks to our friends at Harvard Business Review Press, we’re excited to offer you a complimentary excerpt from the book, including foreword by Whole Foods Market co-founder and CEO, John Mackey. Get a jump start on codifying best practices and applying proven tools from this systematic process geared specifically to elevate humanity through business.

If you like what you read–and we’re certain you will!–you can pre-order Conscious Capitalism Field Guide: Tools for Transforming Your Organization in advance of its April 2018 publishing through the Conscious Capitalism Bookstore. Additionally, if you are interested in purchasing discounted bulk quantities for your organization, please email clark.ruper@consciouscapitalism.org.

We hope you enjoy this complimentary excerpt and look forward to sharing more of the books hands-on materials in the months to come!


CCAC2018 Keynote: Author Michael Gelb


Michael Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. He is a pioneer in the fields of creative thinking, accelerated learning, and innovative leadership. He is the author of 15 books on creativity and innovation including the international best seller, How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day.

Michael’s latest book, The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now reminds us of the human element that is central to the practice of Conscious Capitalism–specifically how developing rapport with others is not just a business tool to enhance productivity but a valuable end in itself.

We are thrilled to share that Michael Gelb will be speaking at the 2018 Conscious Capitalism Annual Conference.  You can see why Michael’s How to Think Like Leonardo Da Vinci became an influential book among innovative entrepreneurs by watching the below video. And you will learn why his The Art of Connection will help tomorrow’s businesses thrive through building genuine connections with their stakeholders if you join us in Dallas this spring for the largest gathering of Conscious Capitalists yet!


Are You Writing a Book?


If so, Conscious Capitalism, Inc., the nonprofit dedicated to elevating humanity through business, may be able to help you! We are considering launching a Conscious Capitalism imprint to help members of our community share your wisdom with others.

To help you out, though, we need to hear from you. If you already have a book you’re thinking of publishing, are currently writing a book, or are thinking about writing one, please let us know by filling out this form.

Not only would we be honored to help you bring your experiences implementing Conscious Capitalism to others by publishing your book, but your book would also be added to our growing library of inspirational titles in the Conscious Capitalism Bookstore to ensure our growing community of Conscious Capitalists around the world are made aware of the knowledge you have to share.

We look forward to hearing from you!


Throwback Thursday: Alejandro Velez at CC2017


Though more and more are becoming familiar with Back to the Roots’s mission to Undo Food™ and reconnect kids and families with where it comes from, most don’t know of the story of how the company’s co-founder, Alejandro Velez, overcame adversity most of us could never imagine to find and commit to a purpose that is certainly elevating humanity through business.

Watch Alejandro’s full talk at the 2017 Conscious Capitalism Annual Conference in Philadelphia. And if hearing from inspiring business leaders like Alejandro motivates you to want your business to create even more value for our world, then we hope to see you at the 2018 Conscious Capitalism Annual Conference in Dallas later this spring. Together, we can create a world in which business is practiced and perceived as a force for good!