Press Releases

Elevating humanity through business

Partner Event: Central Florida for Good & First Green Bank

Florida Blog

Register NOW!

September 6, 2018
Orlando, Florida
5:30pm – 7:00pm

Legacy Vacation Club and The Collage Companies is sponsoring an event at First GREEN Bank’s downtown Orlando office, celebrating First GREEN Bank earning the first LEED v4 ID&C Retail Platinum certification in the world! Followed by a B Corp learning session of easy-to-integrate ways for businesses to become more appealing to align with today’s generation of responsible and environmentally conscious consumers.

Mayor Buddy Dyer, Brian Walsh from The Collage Companies along with Kathy Lawson and Mike Hess from USGBC will present Ken LaRoe with the official LEED plaque. This event will also celebrate the launch of “Central FL for Good”. Inspired by the global B Corp movement, Central FL For Good is for any business contributing to the greater good.

When: September 6 from 5:30pm – 7:00pm
Where: First GREEN Bank – 250 North Orange Ave., Orlando, FL 32801

Why: B Corps and like-minded businesses are leading a global movement of people using business as a force for good. Discussion will include business successes that reach beyond profits, benefit for all stakeholders (not just shareholders), and the future of this global movement among businesses taking leadership roles in solving problems.

Who: Business leaders, entrepreneurs and other change agents

Appetizers, beer and wine will be provided.

Space will be limited – this event will fill up rather quickly.

Click Here to Register for the Event

CC Blog: What You Can’t Be is a Hypocrite

Florida Blog

By Geoff Campbell and Aleksandra Corwin of Round Table Companies

A border wall. Abortion. Entitlement reform. Russian interference in the most recent presidential election. Gun control.

Pick a topic and it’s likely that Americans are deeply divided on the issue—polarized and separated by their interpretation of the facts, or even holding alternate sets of facts. Politics have become so toxic it sometimes seems as though Americans are living in two separate countries.

But there’s at least one place where people are setting aside their differences and uniting in harmony behind a common banner—Conscious Capitalism.

The Conscious Capitalism movement is a big tent that unites both ardent conservatives and committed liberals. It’s a place where people who voted for President Donald Trump can work with people who loved President Barack Obama.

It’s not so much that they ignore their differences as much as that they understand their common cause and respect those who are on the same journey.

“The movement is post-partisan, and it’s converging around something more important, which is ethos,” said Dev Patnaik, CEO of Jump Associates, a Stanford University professor and self-described liberal. “That ethos comes down to one thing, which is you can do good and do well at the same time. And in fact, if you do it right, doing good will do well and doing well will do good.”

Where else but a Conscious Capitalism event might you see the CEOs of Chick-fil-A and Ben & Jerry’s on the same stage? Conscious Capitalism approaches potentially controversial viewpoints with the idea that if we are in dialog with people who disagree with us and are working together towards a common goal of improving lives for the greatest number, then the discomfort of those conversations is worth the progress they inevitably precede.

“CCI brings people together from disparate backgrounds,” CCI CEO Alexander McCobin said. “We have every religion, industry, and political perspective at the table.”

He noted that at its 2016 CEO Summit, CCI put Arthur C. Brooks, president of the American Enterprise Institute, a free-market think tank, was on the same stage as Thomas E. Perez, Secretary of Labor under President Obama and currently chair of the Democratic National Committee.

“Both of them talked about the power of Conscious Capitalism and spoke to rejecting false choices that pit people against each other,” McCobin said. In business, one of the oldest myths is that you must choose between valuing your shareholders or valuing your vendors. Every business that practices Conscious Capitalism and outperforms their competition is actively working to disprove exactly this kind of false choice narrative that is the relic of an outdated business paradigm. Conscious leaders today know that when you bring value to everyone, the business will do better overall. “That is the unifying power of what we do.”

Patnaik agreed.

“The beauty of Conscious Capitalism is that it’s one part Texas libertarians, and one part California hippies,” Patnaik said.

And that’s exactly the way he likes it.

“I’m a big tent kind of guy,” Patnaik said. “What do you care about most? Do you want to be successful or do you just want to be right?”

He said CCI events bring people together in a spirit of growth and camaraderie.

“You go to Conscious Capitalism and it’s all about, ‘How do we improve our net promoter score?” Patnaik said, referring to an index that measures customer willingness to recommend a company to others. “So it’s not all about, ‘Yay, we’re all Conscious Capitalists.’ It’s how do we improve our business?”

Conscious Capitalism creates a powerful sense of belonging for its adherents.

“You have some crazy ideas about how the world should work, and you find out you’re not alone,” he said. “You belong. Here’s your tribe.”

It’s not uncommon for members to reflect that some of their fellow Conscious Capitalists are people they might not consider tribal relatives if not for their common beliefs about the ability of business to elevate humanity. And that common purpose is a uniting force that dwarfs individual political disagreements.

“I think you can be a conservative in Conscious Capitalism, you can be a liberal in Conscious Capitalism, and you can be a libertarian in Conscious Capitalism,” Patnaik said. “What you can’t be is a hypocrite.” Everyone who is here believes wholeheartedly in finding the best ways to elevate humanity through the power of human-centered businesses.

B Corp Event: Changing Business in Florida For Good

Florida Blog
May 17: “Changing Business in Florida For Good:
Florida Businesses Measuring More Than Just Profit”
ST. PETERSBURG, Fla. (April 2018) — After a beta launch last month and still coalescing, collective StPeteForGood is partnering with a reinvigorated Conscious Capitalism Florida to present a May 17 (9:30am) panel discussion with Florida businesses “working for more than just profits.”
Panelists represent Certified B Corps operating in Florida: Orlando-based Clean The World, Winter Springs-based Zen Life Center, St. Petersburg-based Salt Palm Development, and national retailer Athleta. The panel will be moderated by Conscious Capitalism Florida.
Additionally, there will be remarks by national nonprofits 1% for the Planet and Ideas For Us, along with City of St. Petersburg small business liaison Jessica Eilerman.
WHO: Attendees will include business leaders, entrepreneurs, and other change-agents.
PANELISTS: Dirk Roskam, CFO, Clean the World  (Certified B Corp 2015) | Jared Meyers, CEO, Salt Palm Development  (Certified B Corp 2018) | Dr. Sheila Rocherfort-Hoehn, Zen Life Center  (Certified B Corp 2016) | Louisa Cisneros, Community Lead,Athleta (Certified B Corp 2018) | Moderated by Vinny Tafuro, president, Conscious Capitalism Florida
WHAT: What is a benefit corporation? What is a B Corp? Why do they earn Certification? How might you do it? Learn from personal journeys of top executives building businesses structured to do more than just maximize profits. For-profit businesses that are changing their communities and the world while making a living at the same time.
WHY: B Corps and like-minded businesses are leading a global movement of people using business as a force for good. Discussion will include business successes that reach beyond profits, benefit for all stakeholders (not just shareholders), and the future of this global movement among businesses taking leadership roles in solving problems.
WHEN: Thursday, May 17, from 9:30am to 1:00pm
9:30 – 10:00 – Registration & Networking
10:00 – 10:30 – Remarks & Introductions
10:30 – 11:30 – Panel Presentation / Discussion
Noon – 1:00 – Working Lunch, Meet-and-Greet, Idea-Sharing
Complimentary lunch will be provided. There is no cost for this event. Capacity is limited.

Workplace Inclusion: In Today’s Diversity Climate (Tampa Bay Program)

Florida Blog

Chapter Program TB InclusionAll too recently, incidents such as the Charlottesville rally have shook the nation. As individuals, we have come together as a community to support those affected. But as business professionals, many are left unsure of how to address diversity and inclusion in the workplace.

On Thursday September 28, The Conscious Capitalism Florida Chapter is hosting “Workplace Inclusion: In Today’s Diversity Climate,” at 5:30 pm at The Portico. Hear from Tampa Bay’s top experts in diversity and inclusion on how to have courageous conversations in the workplace and create an inclusive environment for all individuals. Experts will also share tools and resources available for small, medium and large businesses.

Panelists include:

  • Maureen Greene James, Human Capital Leader, PwC
  • Ashley Brundage, Inclusion Consultant for PNC Financial Services Group
  • Cal Jackson, Director, Diversity & Inclusion Global Programs at Tech Data
  • Nadine Smith, Executive Director, Equality Florida
  • Moderator: Vinny Tafuro, Chapter President, Conscious Capitalism Florida

Refreshments will be available at The Portico Cafe.


  • Event: Workplace Inclusion: In Today’s Diversity Climate
  • Date: Thursday, September 28th
  • Time: 5:30 – 7 pm
  • Location: The Portico, 1001 N Florida Ave, Tampa, FL 33602
  • Cost: $20
  • Register Online


  • 5:30 pm: Registration and Welcome
  • 6 pm: Panel Discussion Begins
  • 6:40-7 pm: Questions


Tampa Seminar: The Benefits of Benefit Corporations Seminar

Florida Blog

Is the New Benefit Corporation Structure Right for You?

This year Florida became “the 25th state to allow a new kind of company which is set up to serve a public purpose” called a Benefit Corporation. Could the benefit corporation structure be right for your business? As a benefit corporation, you would join over 800 companies that have already adopted the structure across the country, including leaders like King Arthur Flour, Patagonia, Method and Plum.

Conscious Capitalism Florida along with the University of Tampa’s Entrepreneurs Sustainability Board, Florida Next, the US Green Chamber, the Florida Bar Association, and B Lab the nonprofit behind the Benefit Corporation movement are partnering to host a free education seminar on October 8, 2014 from 3 to 6 p.m. at The University of Tampa for the community to learn about the benefits of becoming a Benefit Corporation.

This free event will feature Jef Conley and Elena Gibson of Sequil Systems of Delray Beach, an environmental consulting firm, that recently became one of Florida’s first Benefit Corporations. Also speaking will be attorney Gary Teblum of Trenam Kemker, who helped draft Florida’s legislation and Vinny Tafuro of Conscious Capitalism Florida.

Topics Covered:

  • Whether it makes sense for your business,
  • How to elect it,
  • How the structure differs from conventional corporations, and general nuts and bolts.

The Benefits of Benefit Corporations Seminar
RSVP is not require but appreciated.

Day/Time: Wednesday, October 8th, 3-6 p.m.
Location: University of Tampa, Historic Plant Hall Music Room
401 W Kennedy Blvd, Tampa, FL 33606 [map]

RSVP Here | Find the Event on Facebook

Impatient?  For more information about benefit corporation, visit  If you have questions please email

Postponed: Florida Benefit Corporation Educational Workshop

Florida Blog

This event has been postponed. Check back for updated information.

Is the New Benefit Corporation Structure Right for You?

Florida recently passed legislation authorizing benefit corporations, a new legal form designed for businesses that seek a positive impact on society and the environment, as well as a positive return to investors. The legislation goes into effect July 1st, 2014.

Could the benefit corporation structure be right for your business? As a benefit corporation, you would join over 800 companies that have already adopted the structure across the country, including leaders like King Arthur Flour, Patagonia, Method and Plum.

B Lab, Conscious Capitalism Florida and the South Florida community of Certified B Corps  will host a free lunch workshop on the new benefit corporation structure on June 4th, including information on:

  • Whether it makes sense for your business,
  • How to elect it,
  • How the structure differs from conventional corporations, and general nuts and bolts.

For those who are moving forward with the change, we will also discuss how to take advantage of the press event on 7/1/14 when the legislation goes into effect.

The event will include presentations by Suart Ames from Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A., William Clark of Drinker Biddle & Reath and Holly Ensign-Barstow from B Lab.

Lunch Event in Delray

Day/Time: June 4th, 11:30-12PM Networking, 12-1:30PM Lunch and Workshop
Location: Delray Beach Center for the Arts, Ocean Breeze Room, 51 Swinton Avenue, Delray Beach, FL 33444Evening Event in Miami

Day/Time: June 4th, 5:30-6:30PM Networking, 6-30-8PM Workshop
Location: Miami Innovation Center at UM Life Science Technology Park, 1951 NW 7th Avenue, Miami FL 33136

Impatient?  For more information about benefit corporation, visit  If you have questions please email

Fathom Joins Conscious Capitalism, Elevates Purpose

Florida Blog

CLEVELAND, May 13, 2014 /PRNewswire/ — With the current explosion in popularity of Thomas Piketty’s Capital in the Twenty-First Century, groups like Conscious Capitalism stand to gain more attention from people who share the vision of Fathom CEO Scot Lowry. Ever eager to infuse his work and the company he leads with purpose, Lowry is excited and proud to announce Fathom’s membership in the national Conscious Capitalism community.

Conscious Capitalism, a global network of U.S. and international chapters, is dedicated to “elevating humanity” on the foundations of capitalism. It is committed to creating a peer community of corporate members based on shared values and vision.

As Fathom seeks to inspire its people to transform their relationships with all of its stakeholders— other employees, clients and the community—it has officially joined the movement in order to connect the people at Fathom to other like-minded leaders.

“Conscious Capitalism has put a name to the direction we have been going in for several years.  As a company, we live or die based on how phenomenal our people are.

Read more:

CCF Aims To Encourage Higher Purpose In Business

Florida Blog

Contact: Vinny Tafuro


Conscious Capitalism Florida Aims To Encourage Higher Purpose In Business

TAMPA, FLORIDA, May 13, 2013 – Conscious Capitalism Florida, Inc., a Florida Non-Profit and official chapter of Conscious Capitalism, aims to raise awareness of the growing international movement for doing business with a higher purpose.

On Friday, the Tampa Bay Business Journal reported that “the organization’s mission is to encourage the private and academic sectors to make conscientious decisions that utilize capitalism and the free market to solve problems outside of the purpose and capability of government and non-profits,” which is echoed by Vinny Tafuro, President of Conscious Capitalism Florida, author, and entrepreneur.

Tafuro is joined by Barb Scherer, George Zwierko, and Mike Petresky as founding board members of Conscious Capitalism Florida. The organization received its charter after Tafuro met with Doug Rauch, the organization’s national CEO, formerly of Trader Joe’s and trustee John Mackey of Whole Foods Market at Conscious Capitalism 2013 in San Francisco. They are currently seeking 501(c)3 status as an educational organization and have cultivated numerous advocates throughout the state.

Conscious Capitalism builds on the foundations of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law. These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism including trust, compassion, collaboration and value creation.

“Practicing Conscious Capitalism enriches your life and the lives of people you do business with. And it’s without a doubt, the most fun, enduring and profitable way to build a sustainable business.” says Kip Tindell, Chairman & CEO, The Container Store, and trustee of the national organization.

The organization plans to educate by speaking with business leaders and community groups, connect conscious and innovative ideas around the state, develop college chapters, encourage the passing of Benefit Corporation legislation, and host a Conscious Capitalism Florida Summit.

You can learn more and join their efforts at