By Heidi Jon Schmidt
Every business leader, no matter how conscious, no matter how successful, keeps a tight focus on growth. More clients, better talent, higher productivity, reduced expenses. Give me those, he or she says, and I will be able to relax and think about telling my organization’s story.
What if telling your story is the route to growth?
We all live by the light of stories. Before the printing press, news traveled only by story—remembered at each step along the way by someone who couldn’t wait to retell it, to generate the laugh or gasp, the moment when two people gazed at each other in recognition—“Ah, I thought so!” or “That’s what I was afraid of.” Or, maybe best: “I wouldn’t have thought of that in a million years.”