Book

Conscious Capitalism

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point.

Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

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Raj Sisodia

FEMSA Distinguished University Professor and Chairman, Conscious Enterprise Center, Tecnológico de Monterrey

A founding member of the Conscious Capitalism movement, Raj Sisodia is FEMSA Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnológico de Monterrey. He is the Co-Founder and Chairman Emeritus of Conscious Capitalism Inc., and President of Awaken Inc.

Previously, Raj was FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He also spent 15 years at Bentley University as Trustee Professor of Marketing and Information Technology, Department Chair and founder/director of the Center for Marketing Technology. 

Raj was born in India and spent parts of his childhood in Barbados, California, and Canada. He was educated as an electrical engineer from the Birla Institute of Technology and Science (BITS, Pilani). He received an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai after which he earned a Ph.D. in Marketing and Business Policy from Columbia University. 

Raj is co-author of the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Wall Street Journal bestseller Everybody Matters (2015). In 2003, Raj was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. In 2013 and 2015, he was named to the Thinkers 50 list of business and management thinkers from India. Raj received an honorary doctorate from Johnson & Wales University in 2016 and the Business Luminary Award from Halcyon in 2021. 

Raj has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Verizon, Volvo, IBM, Walmart, Rabobank, McDonalds and Southern California Edison. Since 2007, Raj has spoken over 1000 times on Conscious Capitalism and related topics to audiences around the world, including at the White House and the Vatican. He cohosts the podcast The Conscious Capitalists with Timothy Henry.

Raj has published sixteen books, including Firms of Endearment: How World Class Companies Profit from Passion and Purpose, which was named a top business book of 2007 by Amazon.com. His most recent books are Awaken: The Journey to Purpose, Inner Peace & Healing; The Healing Organization: Awakening the Conscience of Business to Help Save the World and The Global Rule of Three: Competing with Conscious Strategy. Raj has consulted with and taught at numerous companies, including AT&T, Verizon, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Tesoro, Siemens, Sprint, Volvo, IBM, Walmart, McDonalds and Southern California Edison.

Raj has served on the Board of Directors of The Container Store and Mastek Ltd. He is a Trustee of Conscious Capitalism Inc. He is on the Advisory Board of several organizations, including the Fowler Center for Business as an Agent of World Benefit and PayActiv. 

John Mackey

Co-Founder & CEO, Whole Foods Market

John Mackey, co-founder and CEO of Whole Foods Market, has led the natural and organic grocer to a $13 billion Fortune 500 company. With more than 370 stores and 80,000 Team Members in three countries, the company has been named by Fortune magazine as a “Best Company to Work For” for 16 consecutive years and the Number One Most Admired Food and Drug Store Company in the World in 2012. While devoting his career helping shoppers satisfy their lifestyle needs with quality natural and organic foods, Mackey has also focused on building a more conscious way of doing business. He was the visionary for the Whole Planet Foundation to help end poverty in developing nations, the Local Producer Loan Program to help local food producers expand their businesses, The Global Animal Partnership’s rating scale for humane farm animal treatment, and the Health Starts Here initiative to promote health and wellness. Mackey has been recognized as Ernst&Young’s “Entrepreneur of the Year Overall Winner for the United States,” Institutional Investor’s “Best CEO in America,” Barron’s “World’s Best CEO,” MarketWatch’s “CEO of the Year,” FORTUNE’s “Businessperson of the Year,” and Esquire’s “Most Inspiring CEO.” A strong believer in free market principles, Mackey co-founded the Conscious Capitalism Movement (https://consciouscapitalism.org/) and co-authored a New York Times and Wall Street Journal best-selling book entitled Conscious Capitalism, Liberating the Heroic Spirit of Business to boldly defend and re-imagine capitalism, and encourage a way of doing business that is grounded in ethical consciousness. Mackey cut his pay to $1 in 2006 and continues to work for Whole Foods Market out of a passion to see the business realize its potential for deeper purpose, for the joy of leading a great company, and to answer the call to service he feels in his heart.