By Genevieve Georget and Lizzie Vance of Round Table Companies
- The moment that led Bethany Andell—President of Savage Brands—to trade in financial security for vitality.
It’s one thing to be changed in this life. Metamorphosis takes courage and vulnerability and a willingness to break yourself wide open. But the unfolding doesn’t end when you put down the chisel. Something more is required to convert that personal willingness into an organizational cyclone of transformation. That something more is a reckoning.
Bethany Andell knew she was in the claws of a reckoning when the ground shifted beneath her feet. Her business was grabbed by the neck and shaken, the foundation splintering.