Conscious Capitalism: Liberating the Heroic Spirit of Business
John Mackey & Raj Sisodia
2013
“Conscious Capitalism is a welcome explication and endorsement of the virtues of free-enterprise capitalism—properly comprehended, there is no more beneficial economic system—and a simultaneously pragmatic and inspirational extolment of higher purpose and humanism in business. I hail and revere the tenets of Conscious Capitalism!”
– Herb Kelleher, former Chairman & CEO, Southwest Airlines
“I have long believed that companies have a responsibility to balance profitability with a social conscience, yet few leaders have an inherent understanding of just how to do it. In Conscious Capitalism, John Mackey and Raj Sisodia provide a timely, realistic framework so companies can better serve a variety of stakeholders. I highly recommend listening to what they have to say.”
– Howard Schultz, Chairman, President, and CEO, Starbucks







