Welcome to the home of Conscious Capitalism in Rochester, NY! Conscious Capitalism has been proven to have a positive impact on the bottom line for businesses and we also believe that elevating the collective consciousness in Rochester can be an economic development strategy for the entire region, as well as for a more inclusive prosperity for ALL of Rochester. The mission of our chapter is to be students and teachers of Conscious Capitalism principles and to elevate humanity though business.

Chapter Leadership


Jim Armstrong
Board Member
Jim Armstrong

Board Member

Jim is founder and creative director of Good For Business, a purpose-led branding firm. Founded in 1999, the firm was certified as a B Corp in 2010. Jim also serves as Project Director of Climate Changers, a nonprofit focused on featuring and sharing the uplifting actions taken by people from around the world to address climate change. Jim trademarked the statement ‘A business isn’t a brand to be built, but a cause to be believed in’.

Tom Brady
Board Member and Co-Founder
Tom Brady

Board Member and Co-Founder

After a 20 year career at Park Ridge Hospital, Tom founded The XLR8 Team in 1996. His clients included the Wegmans Food Markets, Corning, Inc., and the Rochester City School District. When Wegmans reached #1 on Fortune's Best Companies to Work For list in 2005, Danny Wegman said that "one of the reasons we made it to #1 was our work with Tom Brady at The XLR8 Team!" Tom retired from XLR8 in 2017, but continues to advocate for Conscious Capitalism in Rochester and beyond!

Jim Nortz
Board Member
Jim Nortz

Board Member

Jim Nortz is an attorney and a nationally recognized expert and thought leader in the field of business ethics and compliance who has served as Senior Counsel and an Ethics and Compliance Officer for six multinational corporations. He is currently President and Founder of Axiom Compliance & Ethics Solutions LLC, a firm that helps clients around the country thrive by supporting their efforts to build effective compliance and ethics programs.

Jim is a frequent guest lecturer at the University of Rochester’s Simon School of Business, RIT’s Saunders School of Business, St. John Fisher College, Nazareth College and other organizations, law schools and universities around the country. Jim writes the monthly business ethics columns for the Association of Corporate Counsel Docket magazine and the Rochester Business Journal.

Andrew Brady
Board Chair and Co-Founder
Andrew Brady

Board Chair and Co-Founder

Andrew is the Chief EVOLutionary Officer of The XLR8 Team, where he works with leaders to evolve themselves toward realizing their purpose and evolving their company’s culture into a competitive advantage. Andrew’s forthcoming book, For The EVOLution of Business, explores how the principles of evolution reveal a path toward a more “conscious” capitalism and why the only sustainable path to a thriving planet is through inclusive prosperity for all. He was a 2017 honoree of the Rochester Business Journal's Forty Under 40 Awards and named a 2019 Top Thought Leader in Trust by Trust Across America. He holds a Bachelors in Applied Economics and Management from Cornell University and a Masters in Applied Positive Psychology from the University of Pennsylvania.

Ty Hookway
Board Member
Ty Hookway

Board Member

Ty Hookway is founder and president of CleanCraft, a commercial cleaning company based in Rochester NY and covering upstate NY. CleanCraft was founded in 1995 and currently employs over 300 people.

The company’s guiding tenet is that there is infinite power, dignity and healing provided by work and that gainful employment adds impressive and positive benefits to the human experience.

The mission of CleanCraft is To create quality of life and peace for all. Ty is certain that the mission statement and running a successful, profitable enterprise are not mutually exclusive. Ty, and CleanCraft, support a conscious capitalism model and continually strive for a win/win relationship with all stakeholders.

Ty is a serial entrepreneur with successful ventures in consulting and other small business enterprises. He is a member of various boards and active within his church. Ty has a math degree from Holy Cross College; he grew up in Rochester and resides there with his wife Elizabeth and their children. He enjoys golf, reading and is an ardent lifelong learner.

Bob Whipple
Board Member and Founding Member
Bob Whipple

Board Member and Founding Member

Bob Whipple is CEO of Leadergrow Incorporated, an organization dedicated to development of leaders. He speaks on leadership topics and the development of trust in numerous venues internationally. He is author of four books and over 100 videos on trust and leadership. The Trust Across America organization has honored Mr. Whipple with the Top Thought Leader in Trust Lifetime Achievement Award. Bob is Chairman of the Board of Directors of the Rochester Area Business Ethics Foundation (RABEF). His work has earned him the popular title of “The TRUST Ambassador."

Michelle Roberts
Board Member
Michelle Roberts

Board Member

Michelle is President and Brand Expert of Novus, Be – Known, Inc. She believes you can do anything when you realize your potential. She provides strategic branding and contract marketing services. She helps evolving organizations ignite purpose at the core to have a greater impact on the world. She does this by clarifying and communicating their message and purpose from the inside out.

Chuck Sawyer
Board Member
Chuck Sawyer

Board Member

Barb Glassman
Board Member and Founding Member
Barb Glassman

Board Member and Founding Member

Barb Glassman is the President and CEO of G-FORCE Collaborations, a circle of experts, advisors and coaches committed to the development of individuals, teams, organizations and our community. Barb loves unifying people, purpose and passion to achieve measurable results. Accomplishments include co-founding Emotional Intelligence AT WORK™ and Certified Workplace Ready™, two professional development programs focused on improving workplace and leader effectiveness and impact. Barb is a founding member and G-FORCE a founding corporate sponsor of the Rochester Conscious Capitalism Chapter. She also is a founding partner of DisruptHR Rochester, NY.

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