Meet the Aspirationals: Designing Brands for Humans
By Raphael Bemporad (BBMG)
A fundamental cultural shift is upon us. Building on four years of global insight from more than 22,000 respondents across 22 international markets, BBMG and our partners at GlobeScan have revealed a rising generation of Aspirational consumers who unite a love of style, social status and sustainability values to shift cultural norms and rewrite the rules of business, marketing and leadership.
The Aspirational generation isn’t defined by age, but rather the desire for their actions to meet their needs, have a positive impact on others and connect them with an ideal or community that’s bigger than themselves. Representing 39% of the global adult population, Aspirationals are connecting the right thing to do with the cool thing to do, creating new possibilities for brands, business and the society we share.
BBMG has helped many of the world’s leading brands (e.g., the Coca-Cola Company, Eileen Fisher, L’Oréal Paris, NBCUniversal, Nestlé, Samsung and Target) to reveal the needs, hopes and aspirations of this new generation of customers, team members and community partners to deliver better products, more meaningful experiences and healthy, vibrant communities for all of us.
Understanding how to reach, engage and inspire Aspirational consumers is an essential strategy for business leaders to stay relevant and resilient looking to the future.
Shakti Leadership: Leveraging Feminine and Masculine Power in Business
By Nilima Bhat (Sampurnah) and Raj Sisodia (Babson College)
Why lead with half your power? Join Nilima Bhat and Raj Sisodia as they draw from their new book, to understand how we can leverage our Feminine values and energy to take our leadership and organizations to a whole new level.
The prevailing leadership paradigm overemphasizes masculine values such as confidence, competition and decisiveness, often to the neglect of vulnerability, collaboration and openness; and focuses primarily on an outside-in, competency-based approach. This practicum aims to awaken both men and women to their innate feminine leadership capacities, through an inside-out, consciousness-based approach, that sources directly from their authentic, resilient, life-affirming and regenerative core.
In an experiential and self-reflective format you will learn how to FLEX between your masculine and feminine nature; to come into your true power and fully human leadership.
Get Real With… Marc Blackman
By Marc Blackman and Thea Polancic
Gold Eagle is a leading provider of premium solutions that protect, preserve and enhance the performance of consumer and durable goods. While its business remains healthy, its leadership is sensing shifts in climate and demographics that might impact its long-term sustainability. In this “Get Real With…” session, Marc Blackman will share Gold Eagle’s journey as well as its potential marketplace challenges and how it has begun to anticipate how the company can respond to them while continuing to leverage its core purpose and values.
Get Real With… is a practicum track full of deep dive conversations with conscious business and thought leaders answering questions you always wanted to know but haven’t been able to ask. Come hear stories not only about their rise to success but about what happens down in the trenches applying the principles of Conscious Capitalism when faced with challenging situations and tough choices and the hard and important lessons learned in the process.
Managing Partner of ClearSpace, LLC, Thea Polancic sits down with Gold Eagle CEO, Marc Blackman.