Suzy Batiz is the inventor, founder and CEO of Poo~Pourri. She is an expert in entrepreneurial intuition. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Today Suzy teaches other entrepreneurs the feminine approach to business—how to harness intuition, body intelligence and creative energy to achieve a natural flow state of success.

Suzy has overcome some of life’s toughest low points: abuse, failed businesses, and bankruptcy. But from these ashes, she has always taken whatever life has left her and built an even more expansive and joyful world for herself and her loved ones. This boldness to reclaim her power in the face of adversity is what has led Suzy to build her business empire.

After the dot-com boom left Suzy with a busted start-up, she turned her love of aromatherapy into a way forward. In 2006, Suzy used this expertise with essential oils to develop a revolutionary before-you-go toilet spray that creates a protective barrier on the water’s surface, trapping odors below. She combined this knowledge and passion to ensure Poo~Pourri formulations are eco-friendly using natural compounds and essential oils derived from plants, spices, flowers and fruits.

Suzy is driven by three words: Liberate, Transform and Empower. She brings the power of this process to her own life, and strives to share it with as many women as she possibly can through her lectures and workshops. Suzy is the recipient of the Gift For Life’s Norman Glassbert Trailblazer Award supporting HIV/AIDS prevention, treatment and education, the 2013 Edison Award, and the 2014 People’s Choice Webby.