Stacy Anderson is a strategist and writer at We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture and better our world. Stacy is charged with delivering on and leading client engagements for brand strategy, internal and external storytelling, and strategic copywriting, as well as presenting at and facilitating workshops.
She has spoken at international conferences and contributed to publications on the topic of sustainability and brand strategy for academic and professional journals, online communities, and printed publications. Stacy is also currently a part-time instructor at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, teaching digital marketing, social media, interactive and ecommerce design.
Prior to joining the We First Team, Stacy led marketing and communications strategies for brands throughout the UK, Europe, Canada and the U.S across a variety of industries including sustainable fashion, eco luxury, architecture, urban design, and wine and spirits. Most recently, she led business development for Piece & Co., a social enterprise that sources artisan made textiles for brands and retailers and provides women in emerging markets with sustainable employment. She spearheaded and managed a new collaboration with Jessica Alba’s company, The Honest Company, and was integral to establishing new strategic partnerships, client and brand relationships, including a multi-designer capsule collection launched in partnership with Nordstrom, Tory Burch, Rebecca Minkoff, Current/Elliott and more.
Stacy holds a Masters in Strategic Marketing from London College of Fashion, a Post-Grad in Sustainable Business Leadership from the University of Cambridge, and an Honours Bachelor of Business from Wilfrid Laurier University in Canada.