Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, innovation strategy, cause marketing and public affairs, Raphael has led programs that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as adidas, Eileen Fisher, Johnson & Johnson, L’Oréal USA, MillerCoors, Samsung and Target. Prior to BBMG, he served as marketing director for Do Something. Raphael also has an extensive background in political communications and public affairs, having served a state governor, senator and U.S. congressman.