Nancy Goldstein’s marketing career began in the world of consumer packaged goods: Now zestier! Buy one get one free! Our stuff is 30% better than the other guy’s stuff! But after fifteen years in brand management marketing breakfast pastries, taco shells and fluted ceramic bakeware, (plus a few years at a brand strategy consulting firm growing industrial and mortgage brands). She decided it was time for a change. Her work needed to matter.
In 2009, she launched Compass(x) Strategy, a firm created to build brands better. Nancy wanted her company to be a model for how marketing could be a force for good. That meant not just working with clients striving for good, but to make her firm a more responsible consulting firm. Making sure that this commitment was more than words. Compass(x) Strategy certified as a B Corp in 2011 and became an Illinois Benefit Corporation in 2013.