Sales Leadership expert Lisa Earle McLeod is best known for creating the popular business concept “Noble Purpose.” Her bestselling book, Selling with Noble Purpose, has been a game-changer for leaders at global firms like Roche, Google, Flight Centre, Hootsuite, and Merrill Lynch.
McLeod introduced the concept of Noble Sales Purpose™ after her research with sales teams revealed that salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outperform salespeople who are focused on targets and quotas.
The founder and President of McLeod &More, Inc. Mcleod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. She is the author of 4 bestselling books, and is a sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking.