Sales Leadership expert Lisa Earle McLeod is best known for creating the popular business concept “Noble Purpose.”  Her bestselling book,  Selling with Noble Purpose,  has been a game-changer for leaders at global firms like Roche, Google,  Flight Centre, Hootsuite, and Merrill Lynch.

McLeod introduced the concept of Noble Sales Purpose™ after her research with sales teams revealed that salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outperform salespeople who are focused on targets and quotas.

The founder and President of McLeod &More, Inc. Mcleod is the Sales Leadership expert for She has appeared on the NBC Nightly News, the Today Show, and Good Morning America.  She is the author of 4 bestselling books, and is a sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking.