Jeff Sinelli sums up his unique way of life with a Wayne Gretzky quote: “I skate to where the puck is going to be, not to where it’s been.” Sinelli learned the hospitality industry from his father. After earning a bachelor’s degree at Michigan State and MBA from City University in Seattle, Sinalli headed south to develop his own concepts in Dallas,  developing dozens of successful independent restaurants, bars, and nightclubs before focusing on building national concepts.

In 1998, Jeff created Genghis Grill, a Mongolian barbecue chain, which he grew to 11 units in five states, earning him high acclaim as a national restaurant developer. In 2002, Genghis Grill received the prestigious Hot Concepts! Award by Nation’s Restaurant News. Jeff sold the concept in 2003 and set to work on filling what he felt was a void in the saturated sandwich arena.

Jeff launched Which Wich in 2003, prompting QSR magazine to refer to him as a “branding phenom.”Which Wich has received industry accolades and local recognition in nearly every market it serves. In 2007, Which Wich received the Hot Concepts! Award by Nation’s Restaurant News, making Jeff one of only a handful of restaurateurs to win the coveted award twice.