PURPOSE. The most powerful engine for creating a high-performing, highly-aligned organization.
PURPOSE. The most powerful engine for creating a high-performing, highly-aligned organization.
The Power of Purpose



HALEY RUSHING co-founded The Purpose Institute along with Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and bring to life their Core Purpose.  With a Purpose in place, decision making becomes easier, alignment happens naturally and performance soars.

She co-authored a Wall Street Journal bestselling book entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the genuine Purpose at the heart of the organization and teaches them how to harness that purpose in order to make a real difference in the world.

Over the past 16 years as a marketing research and advertising professional, Haley has helped a number of the country’s most visionary organizations develop business strategies founded on a strong core purpose and authentic core values, including Fortune 500 companies like Southwest Airlines, Wal-Mart, Charles Schwab, Whole Foods Market, Interstate Batteries; non-profits like The American Council on Education, the Legacy Foundation, and the American Red Cross; institutions of higher learning, like Texas A&M, The University of Arkansas, and The University of Texas; and she has even applied the principles of Purpose to galvanize the leadership of Louisiana through a purpose-driven approach to economic development for the state.

Haley is a skilled researcher, a dynamic facilitator, an inspired speaker dedicated to catalyzing purpose driven organizations that are designed to make a difference and destined to make history.

A native of San Antonio, Texas, Haley has a background in cultural anthropology from Vassar College and the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.