Sunny Vanderbeck, Satori Capital – Hero of Conscious Capitalism

Sunny Vanderbeck is on a mission to create, fund, and inspire businesses that elevate humanity. He is a co-founder and managing partner of Satori Capital, a Texas-based multi-strategy investment firm founded upon the principles of conscious capitalism. Satori finds companies that embrace the creed of conscious capitalism – whether they realize it or not – and invests in them for the long term, something a growing number of investors are now realizing can lead to superior returns.

As stated on its website, Satori believes in the power of conscious capitalism as a method of creating superior and sustainable long-term value. The firm keeps the tenets of conscious capitalism uppermost in its thinking throughout all phases of the investment process; those tenets influence investment sourcing and due diligence and guide the Satori team as it works with portfolio companies to help them flourish. Vanderbeck believes that the mission, leadership, and culture of a company help predict whether it will merely survive pursuing profits or if it will thrive and create real value.

Vanderbeck hopes to see an increase in the number of companies with holistic and long-term-focused cultures in which employees, customers, suppliers, investors, and the community are valued, and he believes that kind of culture begins with leadership. When considering an investment, he evaluates which leaders demonstrate humility, the ability to learn, and the boldness to aim for results five, ten, or twenty years down the line rather than chasing fleeting, short-term victories.

In addition to his work at Satori, Vanderbeck travels and educates others about the impact conscious capitalism can create. He often gives interviews in which he points to data that show companies with a stakeholder-centric approach routinely outperform the S&P 500. Vanderbeck also delivered a TEDx Talk which explained the underlying principles of conscious capitalism and made the case that company leaders need a higher purpose, a “non-financial reason for [their] existence.”

Vanderbeck initially embraced conscious capitalism when, after service as a Section Leader in the U.S. Army’s 2nd Ranger Battalion and a stint at Microsoft, he founded Data Return, a leading provider of managed services and utility computing. With a focus on creating value for all the company’s stakeholders, Vanderbeck successfully raised capital from high-level partners such as Compaq, Microsoft, and Level 3, achieved a $3 billion market capitalization, led the company through an IPO, and became one of the youngest CEOs ever to lead a NASDAQ company.

The continuing success of Satori Capital includes investments in manufacturing, finance, medical supply, technology, fitness, and food companies, among others, several profitable divestitures, and substantial returns for investors, all achieved with a focus on serving all stakeholders and creating sustainable, enduring businesses.