Welcome to the Florida Chapter of Conscious Capitalism
We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.
~ Conscious Capitalism Credo

New to Conscious Capitalism? Learn about the movement below.

Events & Programs

12:00pm - 1:00pm
Zoom Virtual Meeting

Join the Conscious Capitalism Florida community for a Virtual Lunch on the Second Monday of the month at Noon. Our conversation will span the four principles of Conscious Capitalism to the Florida companies who are making change happen everyday by practicing Conscious Capitalism.

Connect Via Zoom from anywhere at 12:00 p.m. EST on the second Monday of each month.

Chapter Leadership

Vinny Tafuro
Chapter Founder & President
Vinny Tafuro

Chapter Founder & President

I see distant horizons clearly and work meticulously towards them.

Vinny Tafuro is a visionary thinker, writer, entrepreneur, communications theorist, and economist. Author of two books, Corporate Empathy and Unlocking the Labor Cage, he is a pioneering advocate for the twenty-first century economy that is disrupting society’s most rigid institutions and beliefs.

His economic theories explore the societal and economic shifts being catalyzed by corporations as a result of technology, corporate personhood, and evolving human cognition.

He is a founder and chair of Conscious Capitalism Florida, whose purpose is elevate humanity through business.

He presents to organizations, corporations, and colleges on a variety of engaging topics both professionally and through community organizations. He enjoys an active and blended professional, academic, and personal life, selecting challenging projects that offer opportunities for personal and professional growth.

Jared Meyers
Board Member
Jared Meyers

Board Member

Jared Meyers is the Owner and/or Chairman for several companies headquartered in Florida. The most notable are those that operate under the Legacy Vacation Club and Salt Palm brands. For the past 20 years, he has worked and owned companies in the hospitality industry. These operations spanned most of the United States and have involved a variety of disciplines including development, management, hospitality, and financial services. Jared was born in Miami, Florida and graduated from the University of Florida with a double major in finance and
management.

Jared believes that resources and capabilities exist to solve most of humanity’s problems and to achieve a prosperous future for all. To accomplish this, businesses must measure their impact, be transparent, and drive the responsibility revolution; and consumers must prioritize their spending and habits in alignment with these businesses. Profit is good when a business does good. The goal of the ‘For Good’ movement is to utilize business as a positive force and to foster collaboration between Conscious Capitalism, the B Corp Movement, and other responsible organizations.

Jared has previously served as a board member and trustee of the American Resort Development Association and the University of Central Florida’s Rosen College of Hospitality Management and now serves as Co-Chair of B Local Florida and a board member of Conscious Capitalism Florida. He enjoys sports, being an involved dad, and active travelling with his wife of 16 years, Kristi, and their two children. They live in Orlando, Florida.

Doug Whittington
Board Member
Doug Whittington

Board Member

At his core, Doug Whittington is engaged by the fascinating possibilities that are accessible when you connect relationships and creativity in the pursuit of a meaningful goal. His current professional passion is his Ethos RX consultancy which exists to reduce the unnecessary suffering inside organizations, and in doing so, help people work with people. It’s this work that led him to discover the Conscious Capitalism International movement, and earned him his place on the leadership board of the Florida chapter.

Over his 20 year professional journey, Doug has served people through sales practice and business relationship leadership within a variety of professionally licensed industries including finance and real estate.

Doug is a Florida-born Largo resident, husband, dad, friend, volunteer, salesman, artist, teacher, student, writer, counselor, storyteller, and business owner. Which role he is fulling depends on to whom he is in service at the moment you meet him.

Sheila Rochefort-Hoehn
Board Member
Sheila Rochefort-Hoehn

Board Member

Dr. Sheila Rochefort-Hoehn brings to Conscious Capitalism her deep passion for, and experience in, corporate social and environmental responsibility. Sheila has lead her company, The Zen Life Center, to become B Corp certified and continues to be a champion of the greater B Corp movement.

Professionally, Sheila works as an entrepreneur, business owner, writer, and producer. She specializes in creative storytelling, business sustainability coaching and consulting, life coaching, and wellness programs with an emphasis on neurobiology and psychology.

Sheila serves as the President and Co-founder of The Zen Life Center, a certified B Corp, and as Founder and Producer at Blue Earth Media Productions, a Benefit Corporation. She holds a PhD in Counseling; Dual Master’s Degree in Mental Health & Marriage/Family Counseling; PMC in Writing & Publication; Post-grad work & study at Harvard and Hebrew U in Israel.

Cheryl Taylor
Board Member
Cheryl Taylor

Board Member

Cheryl Taylor thrives on idea generation and the realization of entrepreneurial visions.  Through her life experiences as a serial entrepreneur, business owner, business instructor, change agent, and consultant, Cheryl assists entrepreneurs, startups, and existing businesses in developing processes and methods.  An inherent ability enables Cheryl to identify available resources and match them with the needs of the organization to achieve objectives. Her strategy is centered in the optimization of resources as a green-field opportunity.  This approach liberates the business from the rigidity and fragility of their existing applications and industry standards using a holistic approach of the business within its community in leveraging and use of business resources.

Cheryl has joined Conscious Capitalism to channel her skills in aiding businesses to enhance positive social impact through the utilization of corporate resources.  Cheryl’s passion for people and enhancement of relationships within the community has developed into a dedication to educate and empower businesses through cause-based marketing practices which allow brands to thrive through actively benefiting the community.

Cheryl is an active volunteer with local non-profits and serves as a member of several boards and committees, including the Pasco County Leadership Board of Big Brothers Big Sisters, Empty Bowls Committee for SvDP Cares, and Palm Harbor Historical Society.  She is the proud mother of four children, as well as a grandmother of six.

Jennifer Moreau-Chick
Board Member
Jennifer Moreau-Chick

Board Member

Jennifer Moreau-Chick is a marketer, a graphic designer, a videographer, a LEED Green Associate and the Executive Director for Florida For Good: a business community inspired by the global Conscious Capitalism and B Corp movements. These movements are a new kind of business that balances purpose and profit.

Before devoting her work fulltime to Florida For Good, Jennifer served as the Marketing Director for First GREEN Bank, a local bank with a global mission and the first bank in the Southeastern United States that was dedicated to social and environmental responsibility.

In addition to “green-shaping” the Florida business community, Jennifer enjoys fossil hunting adventures with her husband. She uses these trips to not only connect with nature, but to collect video footage of history being unearthed. Jennifer creates cinematic video content for Amazon and stock video sites.

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