Culture is the embodied values, principles and practices underlying the social fabric of a business, signaling “how” business is done. The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail. A Conscious Culture fosters love and care and builds trust between a company’s team members and its other stakeholders. Conscious Culture also includes accountability, transparency, integrity, loyalty, egalitarianism, fairness, and personal growth, acting as an energizing and unifying force that truly brings a conscious business to life.