Hausbeck Pickles & Peppers Clarifies its Purpose – Consciously!

There’s got to be more to the pickle business than just pickles. And the company’s President, Tim Hausbeck knew that as he invited his E-Team to join him at the Conscious Capitalism of the Great Lakes Bay’s introductory event at SVSU in May 2018. At the event they learned about Conscious Capitalism and the concept of lifting humanity through business. Hausbeck Pickles for three generations has had a purpose and a strong moral compass. The company had a vision and mission like most companies, but after what they heard about Conscious Capitalism, the vision and mission seemed one-dimensional. Tim and his team knew they needed to better define the company’s higher purpose – one of the four tenets of Conscious Capitalism. 


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When bloom asked themselves, "What more can we do?" after the 2017 Conscious Capitalism Conference

We have multiple give back products whose sales benefit their associated charities, donate directly to numerous charities, volunteer our time, and donate thousands of products yearly to underfunded schools and other organizations in need. Yet Conscious Capitalism always challenges us to ask ourselves, “What more could we do?” Selim Bassoul of Middleby Corporation spoke at the 2017 Conscious Capitalism conference and changed thousands of women's lives, including my own. His idea of a “relief oven” planted a seed that bloomed into the most fulfilling project we’ve ever worked on in our own company. 


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