Book

Firms of Endearment

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.

These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world.

Raj Sisodia

FEMSA Distinguished University Professor and Chairman, Conscious Enterprise Center, Tecnológico de Monterrey

A founding member of the Conscious Capitalism movement, Raj Sisodia is FEMSA Distinguished University Professor of Conscious Enterprise and Chairman of the Conscious Enterprise Center at Tecnológico de Monterrey. He is the Co-Founder and Chairman Emeritus of Conscious Capitalism Inc., and President of Awaken Inc.

Previously, Raj was FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He also spent 15 years at Bentley University as Trustee Professor of Marketing and Information Technology, Department Chair and founder/director of the Center for Marketing Technology. 

Raj was born in India and spent parts of his childhood in Barbados, California, and Canada. He was educated as an electrical engineer from the Birla Institute of Technology and Science (BITS, Pilani). He received an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai after which he earned a Ph.D. in Marketing and Business Policy from Columbia University. 

Raj is co-author of the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Wall Street Journal bestseller Everybody Matters (2015). In 2003, Raj was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. In 2013 and 2015, he was named to the Thinkers 50 list of business and management thinkers from India. Raj received an honorary doctorate from Johnson & Wales University in 2016 and the Business Luminary Award from Halcyon in 2021. 

Raj has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Verizon, Volvo, IBM, Walmart, Rabobank, McDonalds and Southern California Edison. Since 2007, Raj has spoken over 1000 times on Conscious Capitalism and related topics to audiences around the world, including at the White House and the Vatican. He cohosts the podcast The Conscious Capitalists with Timothy Henry.

Raj has published sixteen books, including Firms of Endearment: How World Class Companies Profit from Passion and Purpose, which was named a top business book of 2007 by Amazon.com. His most recent books are Awaken: The Journey to Purpose, Inner Peace & Healing; The Healing Organization: Awakening the Conscience of Business to Help Save the World and The Global Rule of Three: Competing with Conscious Strategy. Raj has consulted with and taught at numerous companies, including AT&T, Verizon, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Tesoro, Siemens, Sprint, Volvo, IBM, Walmart, McDonalds and Southern California Edison.

Raj has served on the Board of Directors of The Container Store and Mastek Ltd. He is a Trustee of Conscious Capitalism Inc. He is on the Advisory Board of several organizations, including the Fowler Center for Business as an Agent of World Benefit and PayActiv.