Whole Foods CEO to Keynote HigherPurpose17



When Conscious Capitalism, Inc. decided to locate its headquarters in the San Francisco Bay Area, we knew we had to mark the occasion with something big. In partnership with the Bay Area Chapter of Conscious Capitalism, we look forward to hosting our first local full-day conference, HigherPurpose17, on February 28.

Joining us for this momentous occasion is co-founder and CEO of Whole Foods Market, John Mackey. You may also know Mackey as co-founder of Conscious Capitalism, Inc. and co-author (along with Raj Sisodia) of Conscious Capitalism: Liberating the Heroic Spirit of Business.

Influenced by the popular program format of Conscious Capitalism, Inc.’s annual spring conference, HigherPurpose17 will feature interactive, actionable breakout sessions that explore how identifying and pursuing a higher purpose positively impacts businesses and is the key to recapturing the ethos of capitalism as the greatest force for good in the world.

Supplementing Mackey’s keynote will be:


Neil Grimmer, founder & CEO of Habit, co-founder & chairman of Plum Organics

Michael Bush, CEO of Great Place to Work


Suzanne DiBianca, executive vice president of corporate relations and chief philanthropy officer at Salesforce

Matt Perry, group business director at DDB San Francisco

Jessica Prentice, co-founder of Three Stone Hearth

Emotional Intelligence Session

Christine Comaford, founder of Smart Tribes Institute


Interactive practicums covering how to implement practices aligned with Conscious Capitalism’s four tenets–Higher Purpose, Stakeholder Orientation, Conscious Leadership and Conscious Culture–will be co-led by CCBA Board members and representatives from Bay Area businesses including Curves, Wikia and others.

HigherPurpose17 will be held at the Omni Hotel, located at 500 California Street. Event sponsors include Curriculum Associates, Great Places to Work, Burnham Benefits, Dharma Merchant Services, Smart Tribes Institute, and DDB San Francisco. Additional financial support provided by Conscious Capitalism Bay Area Chapter Champion Members WonderWorks Consulting, HansonBridgett, Move Around Fitness and Conscia Ventures.

To register, please visit Conscious Capitalism Bay Area’s HigherPurpose17. If you would like to participate in HigherPurpose17 as a sponsor, please inquire at bayareaconcap@gmail.com.