Work sucks! Or the more professional way we learned in economics class to say it: Labor provides disutility. So goes the traditional rationale for why we have to pay people to work. But ask someone who is passionate about what they do for a living, and they’ll tell you quite a different story. For them, work is fulfilling; it’s actually an environment where they flourish and thrive.
So, how do we close this gap and get more people to love what they do? That’s the big question neuroeconomist Paul Zak has built his own satisfying career around. Affectionately known as “Dr. Love,” Paul was among the first to identify the hormone oxytocin’s role in enabling trust in human social bonding. His book Trust Factor: The Science of Creating High-Performance Companies, explores how building trust within the workplace can help people experience a more caring environment, find more joy in their work, and lead to better business results.
With the 2018 Conscious Capitalism Annual Conference only a few months away, let’s take a look back at Paul’s intriguing keynote from last year’s event. You can watch his full session below. Remember, the Early Bird rate ends January 31…don’t miss out saving $200 off your registration!