Throwback Thursday: Alejandro Velez at CC2017

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Though more and more are becoming familiar with Back to the Roots’s mission to Undo Food™ and reconnect kids and families with where it comes from, most don’t know of the story of how the company’s co-founder, Alejandro Velez, overcame adversity most of us could never imagine to find and commit to a purpose that is certainly elevating humanity through business.

Watch Alejandro’s full talk at the 2017 Conscious Capitalism Annual Conference in Philadelphia. And if hearing from inspiring business leaders like Alejandro motivates you to want your business to create even more value for our world, then we hope to see you at the 2018 Conscious Capitalism Annual Conference in Dallas later this spring. Together, we can create a world in which business is practiced and perceived as a force for good!