CC13 Keynotes

Elevating humanity through business

Roy Spence


Roy Spence is Co-Founder and Chairman of GSD&M, a national and leading marketing communications and advertising company.

He is also now Co-Founder and CEO of The Purpose Institute, a consulting firm whose purpose is to help people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.

Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas”, Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, LLBean and the Clinton Global Initiative. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His council has also been sought by U.S. presidents and leaders in the State Department and Department of Defense.

Roy has been named Ad Man of the Year and Idea Man of the Century.

Roy has been married 33 years and has three children–Courtney, Ashley and Shay. He is a member of the board of directors of the Conscious Capitalism Institute, the Lyndon Baines Johnson Foundation and is a Distinguished Alumnus of the University of Texas.

And finally, Roy’s passion is entrepreneurship. He deeply believes that entrepreneurship is the Miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion and follow your purpose.



Suzi Sosa


Suzi leads the Dell Social Innovation Challenge whose mission is to transform university students into active social innovators.  Under her leadership the program now engages more than 24,000 students from over 100 countries who work in teams to create real social innovation projects around the world.  Each year the Dell Challenge awards more than $350,000 to over 25 student teams and provides one-on-one mentorship to more than 250 teams each year.


Suzi is also the Associate Director of the RGK Center for Philanthropy and Community Service at the LBJ School of Public Affairs in The University of Texas at Austin.  She is an Associate Adjunct Professor and teaches both graduate and undergraduate courses in Social Entrepreneurship.


Suzi has more than ten years of experience in social entrepreneurship in both the for-profit and non-profit worlds.  She has a particular interest in innovation, design thinking, and organizational models of social enterprise.   Suzi has a Masters in Public Administration from the John F. Kennedy School of Government at Harvard and a B.A. in the Plan II Honors Program from the University of Texas at Austin.

Jonathan Sokoloff


Jonathan Sokoloff joined Leonard Green & Partners, L.P. (“LGP”) in 1990. He presently serves on the Board of Directors of BJ’s Wholesale Club, Inc., The Brickman Group, Ltd., The Container Store, David’s Bridal, Inc., J Crew Group, Inc., Jetro Cash & Carry, Inc., Jo-Ann Stores, Inc., The Sports Authority, Inc., The Tire Rack, Inc., Tourneau, Inc., and Whole Foods Market.


Other companies currently in LGP’s portfolio include Aspen Dental Management, Inc., Petco Animal Supplies, Inc., Neiman Marcus Group, Inc., and Leslie’s Poolmart, Inc.


Before joining LGP, Jonathan was a Managing Director in Investment Banking at Drexel Burnham Lambert.

Casey Sheahan



Casey Sheahan currently serves as President and Chief Executive Officer of Patagonia, Inc., and Patagonia’s parent company, Lost Arrow Corporation.  Patagonia, a designer and distributor of technical outdoor clothing, is widely known for its commitment to product quality and environmental responsibility.  As a member of 1% for the Planet, Patagonia pledges to donate a least one percent of it’s annual sales to promote conservation and preservation of the natural environment.


Casey, a long-time  outdoor industry veteran, came to Patagonia from his post as President of Kelty, Inc.  Prior to his tenure at Kelty, he served as Vice-President of Marketing for Merrell Footwear and was Category Marketing Manager at Nike ACG.  In addition to his diverse management background, Casey brings a breadth of skills in the fields of writing, marketing and sales.   He has edited for several outdoor-inspired publications including Runner’s World, Marathoner and Nordic World and was editor and publisher of POWDER Magazine in the late 1980s.  He is aligned with a number of environmental organizations and served as President of the Conservation Alliance, a non-profit organization of outdoor businesses whose membership dues support grassroots citizen-action groups and their efforts to protect wild and natural areas. He is a co-founder along with his wife, Tara, of the Conscious Global Leadership Institute, whose mission is to “share best inner practices for inspired, heart-centered leadership.”


Casey is a lifelong skier and fly-fishing enthusiast.  He has a personal affinity for cycling, paddling and all water-related activities, as well as backpacking, sleeping on the ground and spending time with his family.

Eric Ryan


Eric Ryan makes soap. Really nice smelling soap that’s non-toxic and good for the planet. It’s really beautiful, too. He and his high school buddy Adam started method in 2001 and have since built it into a global industry leader— a brand that was ranked the 7th fastest growing company in America by Inc. Magazine in 2006 and received the 2011 AIGA Corporate Leadership Award. Today, method has over 100 planet-friendly cleaning products in stores across North America, Europe, Australia and Asia.


Eric has been named an eco-leader by Vanity Fair, a Food & Wine Tastemaker, an eco-revolutionary by Time Magazine, PETA’s Person of the Year, and one of People Magazine’s Sexiest People Alive. Okay, that last one’s not really true, but the others are. Eric lives in the San Francisco Bay Area with his wife Ingrid and three children Anya, Matias and Anders, all of whom think he is a rock star on Guitar Hero.

Fedele Bauccio


Fedele Bauccio cofounded Bon Appétit Management Company, which provides food service to corporations, universities, and museums in 32 states, in 1987. Fedele and Bon Appétit have revolutionized the food service industry both by introducing fresh, made-from-scratch food to the contract market and by pioneering environmentally and socially responsible practices designed to create a more sustainable food system.


From the beginning, Bon Appétit has been committed to the health of its customers, striving for the freshest ingredients, banning MSG, moving to canola oil. The launch of our Farm to Fork program in 1999 (long before locavore entered the dictionary) marked the first of our many commitments to widening that focus to the communities in which we operate, and to the planet itself.  Bon Appétit is the first food service company to commit to serving only seafood that met Seafood Watch sustainability guidelines (in 2002), to reducing antibiotic use in farm animals (2003), to serving only rBGH-free milk (2003) and cage-free eggs (2005), to tackling food¹s role in climate change (2007), and to addressing farmworker rights (2009). Most recently, Bon Appétit announced a comprehensive animal welfare plan, including switching to 100% humanely raised ground beef (effective immediately) and to phasing out all pork raised with gestation crates by the aggressive date of 2015.


Fedele’s work has been honored by many nonprofit and industry groups. Most recently, the International Association of Culinary Professionals bestowed its Lifetime Achievement Award, and the James Beard Foundation recognized his contributions with one of its inaugural Leadership Awards, along with First Lady Michelle Obama and eight others. The Natural Resources Defense Council chose him for its first Going Green Award, in 2009, and in 2007 he was named a Seafood Champion by Seafood Choices Alliance. From 2006-2008, he served on the Pew Commission on Industrial Farm Animal Production. He is currently a board member of Compass Group North America. Fedele graduated from the University of Portland with a master’s degree in business administration in 1966 and a bachelor’s degree in economics in 1964.

Walter Robb



With a long and varied entrepreneurial history in natural foods ranging from retailer to farmer to consultant, Walter Robb joined Whole Foods Market in 1991 and in 2010, was named co-CEO along with John Mackey at which time he joined the Whole Foods Market Board of Directors.  Robb serves on the Board of Directors for both the Whole Planet Foundation and the Retail Industry Leaders Association. He also serves as Chairman of the Board for Whole Kids Foundation and Whole Cities Foundation.

Robb is an ardent organic advocate; he works his own organic garden and has served on the Board of Directors of the Organic Trade Association and the Organic Center for Education and Promotion.

He graduated Phi Beta Kappa from Stanford University in 1976 and is a proud father and grandfather with two sons, a daughter, and four grandchildren.

Tom Gardner


Tom Gardner co-founded The Motley Fool with his brother David in 1993. He now serves as its Co-Chairman and CEO. In 2014 & 2015, Glassdoor ranked The Motley Fool the #1 place to work in the U.S. for companies with between 250-1000 employees. Tom serves as the lead adviser on Motley Fool One — the company’s all-access service. He manages The Everlasting Portfolio, committed to holding every investment for more than 5 years, and has beaten the market soundly since its inception. Tom is a graduate of Brown University.

R. Edward Freeman



R. Edward Freeman is University Professor, Elis and Signe Olsson Professor, Academic Director of the Institute for Business in Society, and Senior Fellow of the Olsson Center for Applied Ethics at the University of Virginia Darden School of Business. His latest book is Bridging the Values Gap with Ellen Auster published by Barrett Koehler in July 2015. 
Freeman has received honorary doctorates (Doctor Honoris Causa) from Radboud University Nijmegen, Universidad Pontificia Comillas in Spain, and the Hanken School of Economics in Finland for his work on stakeholder theory and business ethics. He is also Co-Editor-in-chief of the Journal of Business Ethics, one of the leading journals in business ethics.
Freeman is a lifelong student of philosophy, martial arts and the blues. He is a founding member of Red Goat Records ( bringing the joy of original soul and rhythm and blues music into the 21st Century.

Kip Tindell


Under Tindell’s leadership, The Container Store — the original storage and organization store — opened its doors in Dallas, in 1978. Today, the company has stores across the country with over 11,000 storage and organization solutions designed to save space and time, coupled with a full suite of digital shopping services.

Over the years, the company has been lauded for its focus on its original concept, differentiated inventory mix and commitment to employees as the formula for its success. But for Tindell, the goal was never growth for growth’s sake; rather, it was to adhere to the company’s seven, values-based Foundation Principles™, as well as the tenets of Conscious Capitalism®. These business philosophies guide decisions for The Container Store’s entire interdependent set of stakeholders, starting with employees and including customers, vendors, the community and shareholders. Tindell’s commitment to its employees has landed The Container Store on Fortunemagazine’s list of “100 Best Companies to Work For” year after year for nearly two decades.

As Chairman, Tindell focuses on strengthening the company’s employee-first culture, vendor relationships, and elevating The Container Store as a beacon for good business. Tindell’s book, UNCONTAINABLE: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives, discusses the retailer’s unique approach to business and culture.

Tindell is the Chairman of the National Retail Federation, and serves on the boards of Whole Foods Market, Akola Project and Conscious Capitalism, Inc.– a movement led by a community of like-minded business, thought and academic leaders working to elevate humanity through a conscious approach to business.