Co-Founder and Co-Chair
After a 20 year career at Park Ridge Hospital, Tom founded The XLR8 Team in 1996. His clients included the Wegmans Food Markets, Corning, Inc., and the Rochester City School District. When Wegmans reached #1 on Fortune's Best Companies to Work For list in 2005, Danny Wegman said that "one of the reasons we made it to #1 was our work with Tom Brady at The XLR8 Team!" Tom retired from XLR8 in 2017, but continues to advocate for Conscious Capitalism in Rochester and beyond!
Board Member and Founding Member
Bob Whipple is CEO of Leadergrow Incorporated, an organization dedicated to development of leaders. He speaks on leadership topics and the development of trust in numerous venues internationally. He is author of four books and over 100 videos on trust and leadership. The Trust Across America organization has honored Mr. Whipple with the Top Thought Leader in Trust Lifetime Achievement Award. Bob is Chairman of the Board of Directors of the Rochester Area Business Ethics Foundation (RABEF). His work has earned him the popular title of “The TRUST Ambassador."
Michelle is President and Brand Expert of Novus, Be – Known, Inc. She believes you can do anything when you realize your potential. She provides strategic branding and contract marketing services. She helps evolving organizations ignite purpose at the core to have a greater impact on the world. She does this by clarifying and communicating their message and purpose from the inside out.