This week Chipotle has made another move in their campaign to change the course of corporate agribusiness and continues to expand a brilliant case study in brand development. After the success of last September’s Scarecrow the restaurant chain has stepped into new territory again by debuting an original comedy series “Farmed and Dangerous” on Hulu and Hulu Plus. The series is a satirical look at how the agriculture industry manages perceptions about its practices.
I found the first episode entertaining, funny, and smart. By developing believable characters and good storyline it keeps your attention while smartly integrating Chipotle’s own values.
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