Nancy Pautsch’s life purpose is to initiate a sustaining ‘ripple of goodness.’ For several years that focus conflicted with her successful career in the sharp-elbowed and competitive technology industry. Then she read the book Firms of Endearment which opened a whole new world to her – a world where a thriving and for-profit business can be a force for good. With that inspiration, she continues her self-work as a conscious leader of Envision IT where she’s led the effort to operationalize the tenets of Conscious Capitalism. Envision IT is a soulful company whose business is technology optimization ensuring that mainstream technologies in businesses today are an enabler to employee engagement and business success (versus being an obstacle). As a conscious business positioned for long-term success, Envision IT has received global recognition by the technology industry for innovation, has been locally awarded for contributions to the economy and community, and most importantly is delivering on their mission to enrich the lives of their stakeholders.