Jim Armstrong

Jim is founder and creative director of Good For Business, a purpose-led branding firm. Founded in 1999, the firm was certified as a B Corp in 2010. Jim also serves as Project Director of Climate Changers, a nonprofit focused on featuring and sharing the uplifting actions taken by people from around the world to address climate change. Jim trademarked the statement ‘A business isn’t a brand to be built, but a cause to be believed in’.

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