B Corp Event: Changing Business in Florida For Good

Florida Blog
May 17: “Changing Business in Florida For Good:
Florida Businesses Measuring More Than Just Profit”
ST. PETERSBURG, Fla. (April 2018) — After a beta launch last month and still coalescing, collective StPeteForGood is partnering with a reinvigorated Conscious Capitalism Florida to present a May 17 (9:30am) panel discussion with Florida businesses “working for more than just profits.”
Panelists represent Certified B Corps operating in Florida: Orlando-based Clean The World, Winter Springs-based Zen Life Center, St. Petersburg-based Salt Palm Development, and national retailer Athleta. The panel will be moderated by Conscious Capitalism Florida.
Additionally, there will be remarks by national nonprofits 1% for the Planet and Ideas For Us, along with City of St. Petersburg small business liaison Jessica Eilerman.
WHO: Attendees will include business leaders, entrepreneurs, and other change-agents.
PANELISTS: Dirk Roskam, CFO, Clean the World  (Certified B Corp 2015) | Jared Meyers, CEO, Salt Palm Development  (Certified B Corp 2018) | Dr. Sheila Rocherfort-Hoehn, Zen Life Center  (Certified B Corp 2016) | Louisa Cisneros, Community Lead,Athleta (Certified B Corp 2018) | Moderated by Vinny Tafuro, president, Conscious Capitalism Florida
WHAT: What is a benefit corporation? What is a B Corp? Why do they earn Certification? How might you do it? Learn from personal journeys of top executives building businesses structured to do more than just maximize profits. For-profit businesses that are changing their communities and the world while making a living at the same time.
WHY: B Corps and like-minded businesses are leading a global movement of people using business as a force for good. Discussion will include business successes that reach beyond profits, benefit for all stakeholders (not just shareholders), and the future of this global movement among businesses taking leadership roles in solving problems.
WHEN: Thursday, May 17, from 9:30am to 1:00pm
9:30 – 10:00 – Registration & Networking
10:00 – 10:30 – Remarks & Introductions
10:30 – 11:30 – Panel Presentation / Discussion
Noon – 1:00 – Working Lunch, Meet-and-Greet, Idea-Sharing
Complimentary lunch will be provided. There is no cost for this event. Capacity is limited.

BOLD TV to Broadcast Live from CCAC2018


A message from Carrie Sheffield about BOLD TV’s live broadcast from the 2018 Conscious Capitalism Annual Conference. 

We agree with the premise of Conscious Capitalism that making money is essential for the health of a business, but it’s not the only—or even the most important—reason a business exists. Conscious businesses focus on their purpose beyond profit.

At Bold, we strive our hardest as a digital television network to incorporate the principles of Conscious Capitalism in everything we do. We know that a truly altruistic society is one that creates a long-term, sustainable system for maximizing human happiness through voluntary exchange. And we wouldn’t be where we are today without the extraordinary vision, drive and compassion of Al Roker, whose production team at Al Roker Entertainment brought Bold TV to life. A broadcasting pioneer, Al’s career embodies the values of Conscious Capitalism: Higher Purpose, Stakeholder Orientation, Conscious Leadership and Conscious Culture.

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2018 Heroes of Conscious Capitalism Nominations Open


Last year, we recognized our first class of Heroes of Conscious Capitalism. As we begin considering who to invite to the next class of Heroes, we want to hear from you. If you want to nominate someone to become a Hero of Conscious Capitalism, please fill out this form by March 28th.

Nominate a Hero Today!

CCAC2018 Keynote: Selim Bassoul


Selim A. Bassoul, chairman and chief executive officer of The Middleby Corporation, has been called a titan of industry. He is also a conscious capitalist, and one with a global focus. So it is no wonder that besides helping Middleby outperform the S&P 500, he has also earned the Ernst & Young World Entrepreneur of the Year award in 2015 for his philanthropic contributions.

From battling the dangers of civil war while in high school and overcoming ADHD and dyslexia, Selim has also faced and overcome challenges no ordinary CEO typically does. Perhaps this is why his management style is so different, why he is so keenly aware of the difficulties faced by others, and of the importance of helping others too.

Through the Bassoul Dignity Foundation, Selim helps make it the right of every person on this planet to live with dignity. Through compassion, understanding, and innovation, the foundation aims to lift the spirits of those who need it most and empower their lives. See more on how the Bassoul Dignity Foundation helps the displaced and impoverished live with dignity in this video about its refugee support efforts. Then, join us April 30 – May 2 in Dallas for an inspiring three days of elevating humanity through business at the 2018 Conscious Capitalism Annual Conference.

Women Leaders at CCAC2018


On this International Women’s Day (March 8th) we celebrate the social, economic, cultural and political achievement of women. We couldn’t be more proud of the achievements made by the inspiring women who will be speaking at this year’s Conscious Capitalism Annual Conference.

Learn more about these women and their role in advancing the Conscious Capitalism movement in their bios below and then join us for what will be a celebration of not only their accomplishments but also of all people dedicated to elevating humanity through business in Dallas, Texas, April 30 through May 2 for the largest gathering of Conscious Capitalists yet!

Suzy Batiz, Founder and CEO, Poo-Pourri

Carrie Freeman Parsons, Vice Chair, Freeman

Rachel Hurt, Author, Conscious Capitalist

Lady Lynn Forester de Rothschild, Founder and Chief Executive, Coalition for Inclusive Capitalism

Kristen Hadeed, Founder, Student Maid

Michelle Kinder, Executive Director, Momentous Institute



Want to Change the World…and Have Fun?

Higher Purpose
Serial entrepreneur Miki Agrawal says you should start a business

By Geoff Campbell and Aleksandra Corwin of Round Table Companies


“I would never start a non-profit,” Miki Agrawal says. “It would be boring for me, to be honest. There’s no incentive to keep driving and wracking your brain on how you’re going to crack the code.”

In Agrawal’s eyes, as for all Conscious Capitalists, for-profit means for the greater good. Her companies Thinx, Icon, and Tushy help refine hygiene and personal care for users by offering affordable and innovative ways to deal with menstruation, incontinence, and hygiene. Thinx also helps get feminine hygiene products to women in Africa, while Tushy is involved with sanitation initiatives in India.

For Agrawal, creating a conscious business is the best path to changing the world, disrupting norms, and having fun while getting the job done. But making a difference doesn’t always start with a grand vision. For Agrawal, Thinx started with a three-legged race. In 2005, Agrawal and her twin sister were at a family barbecue, winning a race and intent on getting those coveted bragging rights, when Agrawal’s sister got her period. The two of them finished the event and then dashed together to the bathroom to handle the issue.

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CCAC2018 Keynote: Carrie Freeman Parsons


Freeman Co. is the world’s largest brand experience company. This year’s Conscious Capitalism Annual Conference will be the largest gathering of purpose-driven business leaders in the world. So, nobody more appropriate to talk about how to grow engaging experiences with the organizational brand dedicated to elevating humanity through business than the vice chair of Freeman Co., Carrie Freeman Parsons.

It also helps that Carrie is a Conscious Capitalism, Inc. board member emeritus, who has tons of insights and lessons learned from managing dramatic growth inside a purpose-driven company to share with the community. Learn more about Carrie and the family business started by her grandfather 90 years ago, and how she’s baked Conscious Capitalism into their culture when they started to transform a $1 billion trade show company into the $3 billion global brand experience firm they are today. Then, make plans to join us in Dallas April 30 through May 2 for the best Conscious Capitalism Annual Conference yet!


The Curious Conscious Capitalist Podcast – Episode 2


In this episode of Conscious Capitalism Chicago’s podcast, host Tom Yorton talks with Gold Eagle CEO, Marc Blackman, about how to “Lead with Purpose and Be Your Values.”

Spend Life Wisely

Stakeholder Orientation
How First United Bank is transforming lives through its purpose-driven work

By Agata Antonow and Aleksandra Corwin of Round Table Companies


A man tired of struggling paycheck to paycheck walked into the gleaming glass and wood-accented lobby of a bank in Durant, Oklahoma, and was greeted by a 27-year-old personal banker named Katie Knight. He’d gotten hooked into a vicious cycle of payday loans, and didn’t have enough money to make it through the week. He was here as a last resort.

First United Bank advertised with commercials that asked people to bring their financial challenges into any branch, guaranteeing that they could help troubleshoot even the stickiest of situations. Two weeks after his initial visit, the man was back, but a familiar face in the lobby caught his eye.

“Hey, you,” he yelled across the lobby and strode over to come face to face with Greg Massey, the bank’s CEO. Massey reached out to shake the man’s hand and introduce himself, but was interrupted. “I know who you are. I’ve seen your commercials on TV and I always thought you were full of crap.”

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Throwback Thursday: Michael C. Bush at CC2017


We were so honored to have Great Place to Work CEO, Michael C. Bush, joined us at the 2017 Conscious Capitalism Annual Conference in Philadelphia to give us insight into how company’s make the prestigious GPTW list. For 20 years Great Place to Work has published their gold-standard list of the 100 Best Companies to Work For. But their latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, it was clear that leaders can—and must—do better.

Michael and his team at GPTW found significant gaps between the experiences of executives and those on the front lines. Between full-time and part-time employees. Between men and women. Between whites and people of color. Michael realized: “That’s not good enough. If we’re going to call a company “great,” it’s got to be great for everybody. It’s got to be a Great Place to Work…For All.”  As a result, GPTW re-examined its definition of a Great Workplace and a Best Workplace and decided to raise the bar.

Check out Michael’s full keynote from last year’s conference below. If this is the kind of motivation that inspires you to be a better capitalist, then we hope you’ll join us for this year’s Annual Conference in Dallas!