Serial entrepreneur Miki Agrawal says you should start a business
By Geoff Campbell and Aleksandra Corwin of Round Table Companies
“I would never start a non-profit,” Miki Agrawal says. “It would be boring for me, to be honest. There’s no incentive to keep driving and wracking your brain on how you’re going to crack the code.”
In Agrawal’s eyes, as for all Conscious Capitalists, for-profit means for the greater good. Her companies Thinx, Icon, and Tushy help refine hygiene and personal care for users by offering affordable and innovative ways to deal with menstruation, incontinence, and hygiene. Thinx also helps get feminine hygiene products to women in Africa, while Tushy is involved with sanitation initiatives in India.
For Agrawal, creating a conscious business is the best path to changing the world, disrupting norms, and having fun while getting the job done. But making a difference doesn’t always start with a grand vision. For Agrawal, Thinx started with a three-legged race. In 2005, Agrawal and her twin sister were at a family barbecue, winning a race and intent on getting those coveted bragging rights, when Agrawal’s sister got her period. The two of them finished the event and then dashed together to the bathroom to handle the issue.