REGISTERPivot has become the word of 2020. Now – more than ever – consumers are looking to buy from brands that have a purpose beyond profits. This means businesses have had to craft and clarify their brand story, value proposition, and purpose, while maintaining current relevancy. A panel of leaders will discuss how organizations can respond to rapid change while maintaining commitments to all of your stakeholders and marketing your company to consumers. Panel will be moderated by the American Marketing Association Minnesota Chapter.