Back to the Roots at CC2017



So excited to share that Back to the Roots co-founders Alejandro Velez and Nikhil Arora will be speaking at Conscious Capitalism 2017!

Back to the Roots was founded in 2009 after Alejandro and Nikhil discovered how to grow gourmet mushrooms on recycled coffee grounds while they were seniors in college. Since then, Back to the Roots has evolved from urban mushroom farming to a thriving business on a mission to Undo Food™ and reconnect families to it through fun, innovative, and delicious Ready to Grow and Ready to Eat products (Organic Mushroom Farm, Water Garden, Garden-in-a-Can, Garden-in-a-Jar, Organic Self-Watering Planter, and Organic Stoneground Flakes).

Back to the Roots currently sells its products in over 14,000 stores worldwide, including Whole Foods Market, Target, Costco, The Home Depot, Nordstrom, Petco, Cost Plus World Market, Loblaw, Giant Eagle, Wegmans, The Fresh Market, Crate & Barrel, Urban Outfitters, Safeway, and Kroger.

You can learn more about Alejandro and Nikhil and the purpose behind Back to the Roots in this Time-Money article.

If you haven’t registered yet for CC2017, you can still get in on the early discount through March 17.