Elevating humanity through business

The Spectacular Recovery of the Post-Maduro Venezuela: My Reasons to Believe

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By Maria Antonia Marturet Rios

"Maria Antonia Marturet Rios spoke at the first Latin America Conscious Capitalism Conference this March. While she is from Venezuela, like many others, she has left the country for the time being due to the circumstances the country finds itself in. We invited Toña to share her thoughts on how Conscious Capitalism can be a model for resolving the humanitarian crisis in her home country, by moving past the question of politics to create a system of opportunity that benefits everyone."

- Alexander McCobin, CEO, Conscious Capitalism, Inc.

The name field on my ID says Maria Antonia, but for every other purpose, you can call me Toña. I'm a Venezuelan engineer who was forced to flee communism in 2018 due to economic, social and security concerns in my country. I work as a Business Consultant in the Caribbean while leading 'Alimenta Una Sonrisa' from abroad, a social enterprise that enables vulnerable kids from Venezuela to study. Eyes on my work, heart in my country.

Back in the 80’s, the word “Venezuela” was associated with money, beautiful beaches and good baseball. In 2019, the word is, more often than not, related to corruption, hunger, communism and human rights violations.

A lot has been written on how we got here, and news are currently focused on the possible ways in which the Nicolás Maduro dictatorship will go down, probably sooner than later. Today, I want to reflect on what the future holds for Venezuela after the transition to democracy, and why is it that I’m so optimistic and excited to go back as soon as basic living conditions are restored.

I don’t hold the truth of the future of course, but after years of analysis and personal first-hand experience, here’s my take: After dethroning Maduro, in the 2020’s we will see Venezuela become the biggest economic miracle in the history of modern Latin America.

In the past forty years, we have seen a country go from prosperous oil paradise to corruption post-apocalyptic havoc. My bet is that in the next ten years we can expect to see the cohesive reconstruction of a free and prosperous society. Historical research on similar crisis show it will probably happen this way, and the intuition of most Venezuelans is aligned with this projection. Today, I’ll go over four key components that make me optimistic about the future:

  • Diaspora comeback 
  • Private and public investments
  • Conscious Capitalism is already in place
  • The lesson is learned

Copyright 2019 by Americas Quarterly

Diaspora comeback

According to several studies, the size of the Venezuelan migrant population is between 3 and 6 million people (10% to 20% of total population) scattered around the globe, with heavy presence in Latin American countries, United States and Europe. I myself had to leave to the Dominican Republic eight months ago, struggling with the pain of forceful detachment of family and friends, and with the cheerfulness of leaving to go work in a country where my capabilities were going to be rewarded and my freedom respected.

While Venezuelans have been well received in most countries, the majority of us still want to go back after the storm passes: We live and work with an eye on the news back home, praying that someday we will be able to ride on a one-way plane to our cities, hug our families again, and put all the learnings that we have received abroad to good use in our own country.

It will be a reversed brain drain: People of all ages and genders, former residents of countries all around the world, going back to their land after having absorbed different cultures, experiences and ideas, after having studied and worked in all kind of fields, and after having experimented the difficulties of living in a land that can’t be called their own.

The force of this returning diaspora melting pot will be gigantic, and the synergies created from their union will set the stage for a massive recovery.

Private and public investments

Several international public organizations have already committed to investing in the Venezuelan recovery once Nicolás Maduro is out: The IMF and the World Bank will probably lead the investment rounds, with participation from other international institutes that also know that they will directly and indirectly benefit from a recovery. The United Nations, and several other aid organizations will also take big responsibilities in the restitution of basic health and alimentary conditions for the most vulnerable groups.

Big private organizations are also waiting to go in, or back in, as in the case of Kimberly Clark, Cemex, and General Motors to start operating in an economic environment where they will find little competitors, customers hungry for innovation, and a constant growth post-disaster economy in a country with the underground oil potential to become a huge Latin American player once again.

And then, there will also be the medium and small-sized private companies and families ready to take part in the picture and capitalize on the reconstruction: Migrants who were able to save money while abroad, local players who’ve been afraid to invest with uncertain conditions, international players that want to expand to a new region, and ‘sadly’ those who made big money on suspicious terms under the Chávez-Maduro administrations.

This kind of money, along with the income increase derived from the recovery of the oil industry, will fuel an unprecedented growth in the economy and overall living conditions of Venezuelan citizens.

Conscious Capitalism is already in place

Companies that are still on their feet have a higher purpose in mind, and that’s what keeps them going even when faced with shortages, insecurity, government hostility and general economic depression. They are in Venezuela because they truly believe that they have some transcendental purpose there, which ties them to the country even in the hardest conditions. An example can be found in Pensamusic, a Caracas based startup that provides online music teaching to people around the world with the purpose of “Bring music to people through a learning experience that is transcendental, fun and unique”.

Operative companies depend on employees, suppliers, customers, service providers and even competitors that are also in the country, going through the same hardships as everyone else. To survive, companies have figured out how to maximize the conditions for all key players at the same time, because they know that if they don’t, there likely won’t be any replacement. This has yielded great contributions and stakeholder integrations around the center of the businesses, all paddling in the same direction towards a common goal of subsistence. A good example of this is St Honoré bakery, a store that lends their space for their main barista to teach coffee classes, sells scarce flour to their main competitors when they need it, shares profits with the key managers, and distributes all the remaining food of each day among their top performance employees.

Successful companies are being led by highly flexible managers that embrace a conscious culture to get through the crisis. Most businesses are now paying more than the minimum wage, giving off days to employees that need to shop for food on a certain day of the week, investing on education and motivation to decrease staff turnover, allowing people to work from home when there are protests, helping coworkers find scarce medicines when needed, and keeping up the overall enthusiasm even in the midst of the crisis.  An example can be found in Cusica Live, a live music bar where most university students from the east of Caracas want to work, because of the family environment they experience there while making some money to support themselves.

St. Honoré Bakery Supervisor

The lesson is learned

Most people in the world have an intuition of what might happen to their countries if they vote for ill-intentioned politicians that promote corruption as the new rule of law. Venezuelans have learned it the hard way. Now, after two decades of heavy suffering, we’re conscious of the great gift and the great responsibility of living in a country that has given us everything, and hopefully, we are more prepared to run it in a way that embraces differences as blessings, that wants to be righteous, and that is willing to work hard to get back on its feet.

What has happened to us will not be forgotten, and the new hearted Venezuela that we will build will forever honor those who fell prey to communism, and those who helped us get back on our feet when we most needed it.

It’s a matter of time; mark my words.

Why I’m excited about the Conscious Capitalism Certification Program, and why you should be too.

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Nathan Havey, Founder & CEO, Thrive Consulting Group

There are three moments that have proven to be pivotal in my conscious business journey so far…

1 > I’m driving the Alaska-Canada Highway deep in the Canadian Rockies and I’m listening to Firms of Endearment.  My heart is racing and I feel like I need to pull over and jump up and down because I have finally been presented with hard evidence that the pro-people way I wish businesses could operate is not only viable, but is better for performance than profit-first business as usual.  In that moment, I found my calling as a Conscious Capitalist.

2 >> A year later I’m sitting around a campfire on South Manitou Island passionately summarizing the four principles of Conscious Capitalism to a few people I’ve never met. The next morning, one of those people gives me his card and tells me to call him. Five years later, Michael McFall, Co-CEO of BIGGBY COFFEE tells the story of that night as the beginning of his conscious business journey. Our work together would help me build my consulting practice and create a $100 Million and 3000 person-strong ally as committed to spreading the principles of Conscious Capitalism as I am.

3 >>> A couple of months ago, I’m sitting across the table from the Amandas at a restaurant in Hell’s Kitchen that isn’t technically open yet. It’s our first face to face meeting and it’s going well. I’m hearing about their work at Conscious Capitalism, Inc. to grow the movement and I’m telling them about the year-long Conscious Capitalism curriculum Thrive wrote for the Michigan Chamber of Commerce and the 90 minute on-demand course we built for Conscious Company Magazine. In the follow-up email they send me that night, they float an idea that Conscious Capitalism, Inc. has been developing for a while that they think we could collaborate together on: a certification program for Conscious Capitalism consultants…

The idea intrigued me. Over the years, there are three things I’ve longed for as I built my consulting practice.

  • A community of fellow consultants who are hungry to grow this movement leader by leader, company by company until conscious capitalism is the new business as usual.
  • Somewhere to go to show my work to people who understand this stuff and who can help me get continually better at what I do.
  • And for Pete’s sake, I’ve wanted some way to make business development easier so that I can spend more time doing the work I love to do.

If I had those things, I know I could increase my impact.  I saw how a certification program could deliver all of that.  I started to get excited. What’s more, I thought, if there is one thing I’ve learned after hundreds of coffee meetings with other current and aspiring conscious business consultants across the country, it is that all of us want these same three things.  If we all had them, all of us could increase our impact. The combined effect of that would be like rocket fuel for the movement. Now I was really excited.

I’ll admit that I’m prone to let my imagination run away with me and I indulged in thinking about how a certification program could grow and what it could mean for the adoption of Conscious Capitalism…

Hundreds of certified consultants hard at work bringing the principles of Conscious Capitalism to life in companies all around the world. Leader by leader, company by company, they will support bringing the promise of the Conscious Capitalist Credo to life as conscious businesses help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity, and compassion.

Lofty as it sounds, this is the future I have been dreaming about. I know it is a great opportunity and responsibility to work with Conscious Capitalism, Inc. to make this real, and I am going to do everything I can to that end.

But it won’t become real. Not unless those hundreds of hypothetical consultants start as a few of “us” today.

If this is resonating with you then this might just be a pivotal moment for you. If you want to join in creating a future like this, email the Amandas for registration information at learning@consciouscapitalism.org and let’s get to work.

Are You Writing a Book?

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If so, Conscious Capitalism, Inc., the nonprofit dedicated to elevating humanity through business, may be able to help you! We are considering launching a Conscious Capitalism imprint to help members of our community share your wisdom with others.

To help you out, though, we need to hear from you. If you already have a book you’re thinking of publishing, are currently writing a book, or are thinking about writing one, please let us know by filling out this form.

Not only would we be honored to help you bring your experiences implementing Conscious Capitalism to others by publishing your book, but your book would also be added to our growing library of inspirational titles in the Conscious Capitalism Bookstore to ensure our growing community of Conscious Capitalists around the world are made aware of the knowledge you have to share.

We look forward to hearing from you!

Member Profile: Jump Associates

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Transforming the world with lessons from “IBM-ville” to India

 

Conversations with Dev Patnaik bounce from philosophy to politics to theories of leadership. He’s a father of two, an adviser to the Fortune 500, an author, a professor at Stanford University and the chief executive officer of Jump Associates. Jump is an innovation consultancy, although Patnaik shies away from the label.

“To this day I won’t say I’m a consultant,” he says. “What I am is a teacher.” And teach he does—no talk with Dev (pronounced “Dave”) is complete without a few lessons learned. But this businessman has taken Conscious Capitalism to heart. He unites his lessons with a singular purpose:  He helps people discover their own greatness.

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